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Peer reviewedJackson-Beeck, Marilyn – Journal of Communication, 1977
Examines the television nonviewing audience in an effort to characterize them as a meaningful population subgroup but concludes that as a group they are socially insignificant. (MH)
Descriptors: Audiences, Individual Characteristics, Mass Media, Programing (Broadcast)
Download full textJohnson, Rolland C.; And Others – 1974
This study was made to evaluate the success and potential of the Columbus Video Access Center (VAC) and compare it with other access organizations operating throughout the nation. Basic trends, issues and problems now confronting public access television were related to Columbus, Indiana. The survey data were collected by: (1) telephone…
Descriptors: Attitudes, Audiences, Cable Television, Comparative Analysis
