Three effective strategies in quality open-broadcast programming for increasing educational radio's audience attraction are suggested as alternatives to the usual approach to such programming in the third world: (1) the advertising approach, which is suited to audience motivation for accomplishing concrete behavioral objectives; (2) the…

Noting that daytime television serials have been used to teach a variety of subjects, including writing and language skills, this paper reviews literature on the nature of soap operas so that instructors can use them more effectively. Following an introduction citing studies on the educational uses of soap operas, the paper explores the following…

Discusses the problems of evaluating the ability of public television to perform a teaching role. (JMF)

Compiled by the Action for Children's Television (ACT) committee, this report (1) distills themes from the symposium "ACT on the Constitution" that was designed to bring educators and members of the television industry together to talk about programing opportunities for the 1987 Constitutional Bicentennial, and (2) includes related…

Describes a three-week unit, "Television Communication and Critical Thinking," designed to make junior high students more forceful writers and discriminating viewers. Argues that by analyzing television advertising, news, and programming, students learn to think more critically about communication techniques and to use those techniques…

An introduction briefly summarizes the four previous conferences in this series, identifies trends in topics addressed, and introduces the 16 presented papers in this collection. The papers are as follows: (1) "Formative Evaluation and the New Technologies" (Marjorie Cambre); (2) "Formative Evaluation of Sesame Street Using Eye…

This paper begins with a discussion of the origins of Chilean television, including its channels, programs, and transmission times, and how education for television has arisen in Chile as a defense against its influence. The initial concern of sociologists' about this influence and later development of ideas and programs by a number of…

The Mulligan Stew television series on nutritional principles for elementary school students was evaluated using a systems model. The study included student responses in eight schools and evaluation of responses from nutrition specialists, information specialists, television station personnel, and teachers. Agricultural college information…