As a college alumni organization designs a World Wide Web site for communication, it should consider why it is creating the site; features that will appeal to its audience; the effort it will take to keep information timely; adding to the site's value by offering useful, interesting information not available anywhere else; and touring other sites…

Provides advice to alumni officers on how to start an alumni World Wide Web page with support from students, faculty, and others. Alumni offices can use students to design their Web sites, get faculty and alumni involved in the project, and work with campus Webmasters to produce a superior site. (MDM)

The potential of CD-ROM and floppy disks in college student recruitment is explored. Benefits, research strategies, selection of format, creation of content, production values, and details of delivery are discussed. It is argued that carefully planned and effectively produced CD-ROMS and floppy disks can supplement computer network capabilities as…