This paper discusses how critiquing the convergence of neoliberalism and coloniality can become a crucial juncture for imagining alternatives to neoliberal foreign language education. Neoliberalism and coloniality are both mediated by aspects of subjectivity, which not only obscures their co-dependence, but also naturalizes their logic as they…

In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…