As an interactional encounter between a journalist and one or more newsworthy public figures, an interview program is a special type of discourse that is full of evaluative language. This paper sets out to explore evaluation in interview programs from the perspective of appraisal system. The corpus software used in this study is UAM CorpusTool…

This article investigates pathways between the exposure to an entertainment-education (E-E) television drama called "Three Rivers" and positive discussion of organ donation among viewers of the drama in the United States. A cross-sectional survey was conducted using an online advertising for a period of one week. Survey participants…

As part of the annual Yankelovich Monitor survey, extensive demographic, attitudinal, and product usage data were gathered about people who donate money to public broadcasting. Of the total population polled, 11% said they had donated to public television, and 4% said they had donated to public radio in the past two years. This report explores the…

This report discusses research commissioned by the Corporation for Public Broadcasting in order to evaluate prototypes of digital public television programming. There were two phases of research, the first using exclusively linear demonstrations of interactive public television, and the second demonstrating computer simulations of three digital…

In 1997, the Corporation for Public Broadcasting commissioned Market Facts to conduct a survey of Americans' views of commercial activities by public television and public radio stations. The general objectives were to get an up-to-date reading of perceptions and attitudes among the general population and among groups of special interest defined…

The Corporation for Public Broadcasting participated in the 1993 Yankelovich Youth Monitor in order to determine information about kids and television viewing in 1990s. The Youth Monitor is a study of 1,200 children ages 6-17 conducted with an in-home interview in randomly selected households throughout the United States. The study asks kids a…

In May 1995 the Corporation for Public Broadcasting commissioned a national study into attitudes and perceptions about public television. The study was conducted by Yankelovich Partners under the Omnibus Survey and included Asian, Black, Hispanic, and White Americans. The results demonstrated that public television is a well-established and…

Presents a review of research linking nutritional health and body image attitudes with television viewing. Highlights include content analyses of advertisements and programming; audience uses of television; television as reality; socialization of attitudes and television; television, body image and self-esteem; television and health behaviors; and…

In March and April 1994, the Corporation for Public Broadcasting conducted a focus group study of Native Americans to determine how they perceive public television. The focus groups were conducted by American Indian Telecommunications to determine the general viewing habits of Indians, their awareness of television programming, their response to…

In February 1993, the Corporation for Public Broadcasting commissioned focus groups with Hispanic viewers to determine the perceptions of public television by Hispanics. The project was conducted by Norman Hecht Research and included Hispanic viewers and non-viewers in four cities--New York, Miami, San Antonio, and Los Angeles. The topic for…