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Communicating the Nature of Science through "The Big Bang Theory": Evidence from a Focus Group Study
Li, Rashel; Orthia, Lindy A. – International Journal of Science Education, Part B: Communication and Public Engagement, 2016
In this paper, we discuss a little-studied means of communicating about or teaching the nature of science (NOS)--through fiction television. We report some results of focus group research which suggest that the American sitcom "The Big Bang Theory" (2007-present), whose main characters are mostly working scientists, has influenced…
Descriptors: Scientific Principles, Programming (Broadcast), Television, Focus Groups
Daniel Alford Roberts – ProQuest LLC, 2013
Public universities who participate in the National Collegiate Athletic Association (NCAA) Division I Football Bowl Subdivision produce and air university TV spots during televised college football games. The purpose of this research was to analyze TV spots of public universities who participate in the National Collegiate Athletic Association…
Descriptors: Programming (Broadcast), Content Analysis, Television, Team Sports
Readdy, Tucker; Ebbeck, Vicki – Research Quarterly for Exercise and Sport, 2012
Previous analyses (i.e., Bernstein & St. John, 2006; Sender & Sullivan, 2008) of the television show "The Biggest Loser" have detailed its negative presentation of the obese body, potential consequences for viewers, and its role as a technology of governmentality. However, there has been little exploration of how audience members…
Descriptors: Television, Programming (Broadcast), Audience Response, Audience Analysis

Eastman, Susan Tyler; Newton, Gregory D. – Journal of Communication, 1995
States that contrary to previous reports of "grazing," most viewers only used their remote control devices (RCDs) once or twice every half hour. Claims that the dominant RCD operation was direct channel punching, as opposed to dial turning. Concludes that most RCD activity did not take place during a program, thus voiding industry…
Descriptors: Audience Response, Audiences, Programming (Broadcast), Television Research
Wallace, Mike – Peabody Journal of Education, 2007
The mass media contribution to education politics is explored through the application of a pluralistic theoretical framework to evidence connected with the making of an episode of a U.K. current affairs television program. The episode addressed a politically contentious educational issue but proved controversial in itself. Several sources…
Descriptors: Foreign Countries, Politics of Education, Programming (Broadcast), Mass Media Effects
Potter, Robert F. – 1996
A study examined whether ethical sensitivity can be measured in response to radio programming. The study was interested in the extent to which a person feels a program is unethical in either its substance or its presentation. Subjects, 17 undergraduates in telecommunications at a large midwestern university, received course credit for their…
Descriptors: Audience Response, Ethics, Higher Education, Media Research

Smith, Stacy L.; Boyson, Aaron R. – Journal of Communication, 2002
Examines violence in music video programming. Reveals that 15% of music videos feature violence, and most of that aggression is sanitized, not chastised, and presented in realistic contexts. Discusses the findings in terms of the risk that exposure to violence in each channel and genre may be posing to viewers' learning of aggression, fear, and…
Descriptors: Aggression, Audience Response, Programming (Broadcast), Secondary Education
Balas, Glenda R. – 2000
Contending that public broadcasting has great potential to invigorate national discourses and to function as an agent of social change; at the beginning of the 21st century, many public television licensees are united solely by a core programming schedule and the need to raise funds at least four times a year. The paper traces the history of…
Descriptors: Audience Awareness, Audience Response, Educational Television, Government Role

Wilson, Barbara J.; Smith, Stacy L.; Potter, W. James; Kunkel, Dale; Linz, Daniel; Colvin, Carolyn M.; Donnerstein, Edward – Journal of Communication, 2002
Investigates the nature and extent of violence contained in television programming that targets children aged 12 and younger. Notes that the violence itself is just as likely to be glamorized in children's as in nonchildren's shows, but it is even more sanitized and more likely to be trivialized. Documents five subgenres of children's programming…
Descriptors: Audience Response, Childrens Television, Elementary Education, Programming (Broadcast)

Ash, Gwynne Ellen – Journal of Adolescent & Adult Literacy, 2000
Responds to an article in a prior issue of this journal. Argues that "South Park" is a deconstruction of the reality of American constructions of media, fame, and pop culture, and that more adolescents than adults understand that "South Park" is about the adult world of media. Includes a response by the author of the earlier article. (SR)
Descriptors: Adolescents, Audience Response, Children, Elementary Secondary Education
Giovannoni, David – 1995
Public radio can survive cutbacks in federal subsidies, but only if these funds are reduced no more rapidly than public radio can replace them with newly-generated audience-sensitive revenues (listener support and underwriting). A model developed in this analysis suggests a three-to-five year "glide path" to zero federal support. Public…
Descriptors: Audience Response, Budgeting, Change Agents, Federal Aid
Corporation for Public Broadcasting, Washington, DC. – 1995
Public broadcasting increased the number of programs for older children during the 1994-95 television season. Data from the Yankelovich Youth Monitor, a survey of 1,211 subjects aged 6 to 17 years, provide some information about response to these programs and give some insight into serving the 9 to 11 age group in particular. Television continued…
Descriptors: Adolescents, Age Differences, Audience Response, Educational Television

Brentar, James E.; And Others – Communication Monographs, 1994
Finds an inverted-U shaped relationship between frequency of exposure to rock and popular songs and affect toward the songs among undergraduate students. Finds no support for the hypothesis that subjective novelty and complexity interact with exposure in determining affective evaluations. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Media Research

Nikken, Peter; Voort, Tom H. A. van der – Journal of Educational Media, 1997
This study investigated the standards children between 9 and 12 years of age use to evaluate the quality of four types of children's programs: news, educational, dramatic, and cartoons. The quality standards children considered most important were comprehensibility and aesthetic quality. Additional standards were entertainment, involvement,…
Descriptors: Audience Response, Childhood Attitudes, Childrens Television, Drama
Stavitsky, Alan G. – 1993
Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…
Descriptors: Audience Analysis, Audience Response, Educational Radio, Higher Education