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Direct linkWong, Hiu Yan Amy; McClelland, Alastair; Furnham, Adrian – Applied Cognitive Psychology, 2019
The current study explored the effect of sexual content in advertisements and the programme-advertisement congruence on the memory of sexual and nonsexual advertisements. Seventy participants (41 females and 29 males) were randomly allocated to one of four conditions. They viewed either "The Bachelorette" (sexual programme) or "I'm…
Descriptors: Advertising, Sexuality, Olfactory Perception, Television
Svare, Ragnar – ProQuest LLC, 2018
This dissertation sheds light on how learners of German, NSs of German, and Americans unfamiliar with German reach decisions about the nature of speech acts that they witness NSs of German perform in three authentic video clips. It also aims to gain a better understanding of what sources members of the three groups bring to bear when they attempt…
Descriptors: Pragmatics, German, Speech Acts, Cues
