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Crespo-Pereira, Verónica; Martínez-Fernández, Valentín-Alejandro; Campos-Freire, Francisco – Comunicar: Media Education Research Journal, 2017
The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this…
Descriptors: Neurosciences, Public Television, Programming (Broadcast), Foreign Countries

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