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Peer reviewedLin, Carolyn A. – Journal of the Association for Communication Administration (JACA), 1996
Examines factors that may influence future ties between television networks and their affiliate stations. Surveys by mail affiliate general managers for the three commercial networks, asking programming questions and questions about level of loyalty to the networks. Finds that organization factors appear to be more essential in network-affiliate…
Descriptors: Broadcast Television, Mail Surveys, Media Research, Organizational Climate
Download full textPotter, Robert F. – 1996
A study examined whether ethical sensitivity can be measured in response to radio programming. The study was interested in the extent to which a person feels a program is unethical in either its substance or its presentation. Subjects, 17 undergraduates in telecommunications at a large midwestern university, received course credit for their…
Descriptors: Audience Response, Ethics, Higher Education, Media Research
Militello, Matthew – 2003
While its educational goals were yet to be defined, the aims of the radio in the early 1920s included the social goal of cultural pluralism; the economic goal of profiteering; the military goal of communicating, training, and surveillance; and, the political goal of propaganda and morale building. In the end, like previous technological advances,…
Descriptors: Audience Awareness, Audiovisual Instruction, Educational Radio, Mass Media Use
Association for Education in Journalism and Mass Communication. – 1994
The Miscellaneous Studies section of this collection of conference presentations contains the following 22 papers: "Men and Women Journalists in the Movies: Exploration of Some Sexism and Gender Issues in Their Portrayals in Eleven Films" (Albert D. Talbott); "Female Archetypes in Late '80s Films" (Fakhri Haghani); "Chain…
Descriptors: Broadcast Industry, Mass Media, Media Research, Natural Disasters
Peer reviewedBrentar, James E.; And Others – Communication Monographs, 1994
Finds an inverted-U shaped relationship between frequency of exposure to rock and popular songs and affect toward the songs among undergraduate students. Finds no support for the hypothesis that subjective novelty and complexity interact with exposure in determining affective evaluations. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Media Research
Shields, Steven O.; And Others – 1995
To investigate what is meant by the term "radio studies," a study analyzed 156 randomly selected scholarly communication journal articles pertinent to the radio broadcasting industry. Articles were chosen through the use of Matlon and Ortiz's (1992) "Index to Journals in Communication Studies through 1990." A master…
Descriptors: Broadcast Industry, Broadcast Journalism, Higher Education, Media Research
Association for Education in Journalism and Mass Communication. – 1995
The Media Management and Economics section of the proceedings contains the following 11 papers: "Umbrella Competition among Daily Newspapers: A Case Study of the St. Louis, MO-IL MSA" (Michael Zhaoxu Yan); "Diversity and the Economics of Television: Why the Prime Time Access Rule Has Given Us 25 Years of the Same Old Thing"…
Descriptors: Broadcast Television, Cable Television, Case Studies, Economic Research
Stavitsky, Alan G. – 1993
Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…
Descriptors: Audience Analysis, Audience Response, Educational Radio, Higher Education
Association for Education in Journalism and Mass Communication. – 1993
The Miscellaneous Studies section of this collection of conference presentations contains the following 12 papers: "Revelatory Silences: A Critical Analysis of the Structuring Absences in Sydney Pollack's 'Out of Africa'" (Brenda Cooper and David Descutner); "The Cox Fight with the FCC: Gamesmanship, Hidden Agendas, and Personal…
Descriptors: Abortions, Content Analysis, Ethics, Females
Association for Education in Journalism and Mass Communication. – 1993
The Mass Media Studies section of this collection of conference presentations contains the following 20 papers: "Media Awareness of Media Manipulation: The Use of the Term 'Spin Doctor'" (James W. Tankard, Jr. and Randy Sumpter); "Prime Time Network TV Sex as a Counterprogramming Strategy during the 1992 Winter Olympics: An Analysis…
Descriptors: Content Analysis, Credibility, Ethics, Mass Media Effects
Singhal, Arvind; Brown, William J. – 1995
A study examined the promises and limitations of the entertainment-education strategy used in development communication and charted some future directions for this approach. The approach began in the 1970s with the recognition that mass media has its limitations in fostering national development; a more participatory development theory emerged…
Descriptors: Audience Awareness, Community Education, Developing Nations, Development Communication
Dansereau, Stephanie; Maranda, Jeanne – 1997
An exploratory study identified the areas of information most commonly featured in the printed and electronic media designed specifically for adolescents aged 10-16 and also identified the presence and role of women in the information targeted to this age group. A content analysis was made of both French- and English-language television programs…
Descriptors: Adolescents, Content Analysis, Females, Foreign Countries
Gutenko, Gregory – 1998
In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…
Descriptors: Audience Response, Childrens Television, College Students, Comparative Analysis
PDF pending restorationAssociation for Education in Journalism and Mass Communication. – 1995
The mass communication and society section of the Proceedings contains the following 20 papers: "Media, Bureaucracy and the Success of Social Protest: Media Coverage of Environmental Movement Groups" (Julia B. Corbett); "How People Use Newspaper-Sponsored Community Bulletin Boards: A Field Test of 'The Evansville Courier's' Courier…
Descriptors: Advertising, Broadcast Journalism, Higher Education, Mass Media Effects
Sauls, Samuel J. – 1998
College radio is quite often viewed as the true alternative to commercial radio. However, what is alternative radio and how does college radio factor into the ideal? To further understand this concept, this paper focuses on the role of alternative programming in college radio. Areas discussed include alternative radio as a non-mainstream form of…
Descriptors: Audience Awareness, Audience Response, Broadcast Industry, Censorship
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