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Download full textRobinson, Karla Salmon – 1994
Like other industries, television has its own version of the used-car dealership or second-hand store: off-network syndication. Since researchers who study television have rarely investigated the market for these programs, a study examined program and marketplace characteristics to determine which contributes most to the successful syndication of…
Descriptors: Broadcast Industry, Mass Media Use, Models, Programming (Broadcast)
Peer reviewedDitsworth, Dahlia – New Jersey Journal of Communication, 2001
Presents a literature review that addresses sexism and gender misrepresentation on "Sesame Street," the world's most popular children's television program. Discusses the show's content and the correlation between increased exposure to "Sesame Street" and viewers' changes in attitude and behavior. Suggests the presence of gender…
Descriptors: Attitude Change, Behavior Change, Elementary Education, Higher Education
