Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

The paper focuses on the essential problem of linguistic personality analysis. It aims to study language means representing linguistic personality of Metropolitan Antony of Sourozh (Bloom). The authors analyse the linguistic personality at three levels: semantic, linguo-cognitive and motivational. The linguistic personality is characterised…

The goal of this study is to examine differences in the interpretation of idioms by EFL learners in Russia and ESL learners living in the USA and analyze a facilitative effect of a dual-coding technique on interpretation of unfamiliar idioms. Firstly, the study investigates an impact that different levels of metaphorical competence may have on…

This paper aims to highlight ethnic stereotyping in the English-language mass media political discourse, which is an actual issue since the scope of media texts in English prevails in the global information space, which cannot but affect the viewpoint of an "average" English speaking reader. According to the cognitive linguistic…

The article is devoted to one of the major problems of educational psychology: the professional training of specialists in intercultural communication. The proposed approach allows us to uncover the significance of the concept of "linguistic consciousness" and methods governing its application to the process of the formation of the…

The purpose of the article is to present of an innovative type of exercises in the Russian language, referred to as the complex intellectual-linguistic. The novelty of these exercises is: a) in an unusual arrangement of linguistic material which creates an educational research situation; b) in giving non-traditional tasks, aimed at simultaneously…

The article describes psycholinguistic correlates of progress in literature, discovered on the basis of correlation analysis of grades, and results of several psychological and psycholinguistic tests were taken in the context of comprehensive psycholinguistic research based on one of Russian vocational training schools. Analysis revealed a list of…

In the article on the basis of the psycholinguistic experimental data obtained in 2009-2010 from Russian and Swedish students, we consider internal features of several complex values ("Harmony", "Freedom", "Democracy", "Tolerance" and "Patriotism") and analyze their external systemic organization,…

Surveys the actual state of Russian research on verbal behavior as seen from the field of psychology. The research is in four parts: (1) language and thought, especially internal language, (2) neurological aspects of language, (3) child language, and (4) psychology of language learning and teaching for native and foreign languages. (Text is in…