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Malik, Sidra; Nawaz, Faisal; Shujahat, Muhammad; Kianto, Aino; Hussain, Saddam; Ali, Murad – Knowledge Management & E-Learning, 2019
The theory of trying postulates that in the less technologically advanced developing countries, online banking adoption behavior is a function of three attitudes rather a single attitude. These three attitudes are attitudes towards successes, failure, and learning that are expected to determine online banking adoption. These three attitudes, in…
Descriptors: Internet, Banking, Developing Nations, Self Esteem