Descriptor
| Audience Analysis | 1 |
| Behavior Patterns | 1 |
| Psychological Patterns | 1 |
| Surveys | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
| Journal of Communication | 1 |
Author
| Kubey, Robert W. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedKubey, Robert W. – Journal of Communication, 1986
Indicates that (1) less affluent, less educated, and divorced and separated respondents are more inclined than others to watch television to avoid the negative moods that often coincide with solitude and unstructured time; and (2) personality dispositions and internal states are more likely to dictate media use than vice versa. (JD)
Descriptors: Audience Analysis, Behavior Patterns, Psychological Patterns, Surveys
