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Beck, Kenneth H.; Davis, Clive M. – Social Behavior and Personality, 1980
Smokers and nonsmokers were exposed to anti-smoking communications to compare the relationship of emotional arousal, attitudes, and subjective normative beliefs. Findings revealed that smoking-related intentions were more strongly associated with attitudes toward smoking than with subjective normative beliefs or emotional arousal. (RC)
Descriptors: Affective Behavior, Attitudes, Behavior Standards, Comparative Analysis