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| Behavior Patterns | 3 |
| Credibility | 3 |
| Psychological Patterns | 3 |
| Persuasive Discourse | 2 |
| Attitude Change | 1 |
| College Students | 1 |
| Communication (Thought… | 1 |
| Communication Research | 1 |
| Expectation | 1 |
| Higher Education | 1 |
| Interpersonal Communication | 1 |
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| Reports - Research | 2 |
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| Speeches/Meeting Papers | 1 |
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Norman, Nancy; And Others – 1982
Research shows that people comply more frequently to threats when the credibility of the source is high rather than low and that compliance is directly related to punishment magnitude. To examine the impact of an advisor on a target of threats, male college students (N=74) participated in an experiment that included high or low threatner…
Descriptors: Behavior Patterns, College Students, Credibility, Higher Education
Peer reviewedKohn, Paul; Snook, Suzi – Journal of Psychology, 1976
Concludes that expectancy-violation (when audience does not expect the position a communicator advocates) enhances persuasive effectiveness more than similarity or unexpected similarity. (RL)
Descriptors: Behavior Patterns, Communication (Thought Transfer), Credibility, Expectation
Benoit, William L. – Southern Speech Communication Journal, 1987
Indicated that (1) arguments perceived as strong by receivers generated both more favorable, supportive cognitive responses and attitude change than weak message arguments; and (2) perceived source expertise and attractiveness influenced cognitive responses, but not in a coherent fashion or to the extent that they effect attitude change. (JD)
Descriptors: Attitude Change, Behavior Patterns, Communication Research, Credibility
