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| Behavior Patterns | 2 |
| Credibility | 2 |
| Persuasive Discourse | 2 |
| Psychological Patterns | 2 |
| Attitude Change | 1 |
| Communication (Thought… | 1 |
| Communication Research | 1 |
| Expectation | 1 |
| Interpersonal Communication | 1 |
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| Rhetorical Invention | 1 |
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Peer reviewedKohn, Paul; Snook, Suzi – Journal of Psychology, 1976
Concludes that expectancy-violation (when audience does not expect the position a communicator advocates) enhances persuasive effectiveness more than similarity or unexpected similarity. (RL)
Descriptors: Behavior Patterns, Communication (Thought Transfer), Credibility, Expectation
Benoit, William L. – Southern Speech Communication Journal, 1987
Indicated that (1) arguments perceived as strong by receivers generated both more favorable, supportive cognitive responses and attitude change than weak message arguments; and (2) perceived source expertise and attractiveness influenced cognitive responses, but not in a coherent fashion or to the extent that they effect attitude change. (JD)
Descriptors: Attitude Change, Behavior Patterns, Communication Research, Credibility
