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Download full textAtkin, Charles K. – 1976
The document examines the influence of political television commercials on voting behavior. In addition, the paper reports new data concerning the role of voter-oriented ads in socializing children to the political environment. Part I characterizes political ads and presents findings and conclusions of three voter surveys recently published in…
Descriptors: Advertising, Attitudes, Behavioral Science Research, Communications
Long, Samuel – 1977
The paper develops a theory of political alienation based upon interactions among three antecedent conditions. Political alienation is interpreted as combining feelings of inefficacy, discontent, cynicism, estrangement, and hopelessness. The factors evaluated for their contribution to political alienation are: (1) critical perceptions of…
Descriptors: Behavioral Science Research, College Students, Data Analysis, Evaluation
