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Cardoso, Sonia; Carvalho, Teresa; Santiago, Rui – European Journal of Education, 2011
A progressive attempt to replace traditional public administration values and concepts by others that are closer to private management can be observed in the replacement of the service user concept by that of consumer or client. This redefinition's more implicit or explicit intent is to increase consumers'/clients' status, their capacity to choose…
Descriptors: Communication Strategies, Higher Education, Qualitative Research, Public Administration
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Santiago, Rui; Carvalho, Teresa – Minerva: A Review of Science, Learning and Policy, 2012
In Portugal, as elsewhere, the rhetoric of managerialism in higher education is becoming firmly entrenched in the governmental policymakers' discourse and has been widely disseminated across the institutional landscape. Managerialism is an important ideological support of New Public Management policies and can be classified as a narrative of…
Descriptors: Foreign Countries, Higher Education, Rhetoric, Educational Policy