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Applying Social Marketing Principles for Community-Based Cancer Screening Programs: Two Case Studies
Peer reviewed
Direct linkSimona C. Kwon; Julie A. Kranick; Nadia S. Islam; Laura C. Wyatt; Shilpa Patel; Gulnahar Alam; Perla Chebli; Joseph Ravenell; Perry Pong; Sara S. Kim; Victoria H. Raveis; Chau Trinh-Shevrin – Health Education & Behavior, 2025
Minoritized communities often experience worse health outcomes on the cancer continuum. Mainstream strategies may have limited reach and utility to populations experiencing inequities in real-world settings. Through the combined use of community-based participatory research (CBPR) and social marketing strategies, which highlight community-centered…
Descriptors: Marketing, Community Programs, Screening Tests, Immunization Programs
Kelley, R. T.; Hannans, A.; Kreps, G. L.; Johnson, K. – Health Education Research, 2012
This paper describes a 16-month health education pilot program based on diffusion of innovation and social network theories. The program was implemented by volunteer community liaisons for the purposes of increasing awareness of and support for HIV vaccine research in minority populations. This theoretically driven pilot program allowed the…
Descriptors: Acquired Immunodeficiency Syndrome (AIDS), Health Education, Pilot Projects, Formative Evaluation
Download full textColorado Children's Campaign, 2005
The Children's Budget is a comprehensive report on funding for children's services in Colorado. This report provides a six- year funding history for more than 50 programs funded with state, local, and federal dollars. The Colorado Children's Budget analyzes reductions in programs and services during the economic downturn. The data in the…
Descriptors: Health Insurance, Health Services, Children, Income
