When secondary school librarians teach students digital life literacies, they help students perceive that librarians can provide support for real-life problems. The more librarians work with students, create inviting library environments, and have positive engagements with students, the more they change student perceptions of librarians in…

In the library world, there seems to be a fundamental conflict between reference and readers' advisory (RA). But in fact, the two are similar in approach, an insight that goes back to James Wyer's 1930 "Reference Work: A Textbook for Students of Library Work and Librarians." It defined the reference librarian as a mediator of information,…

Reference services in public libraries are changing dramatically. The Internet, online databases, and shrinking budgets are all making it necessary for non-traditional reference staff to become familiar with online reference tools. Recognizing the need for cross-training, Chesapeake Public Library (CPL) developed a program called the Database…

Dealing with unaffiliated distance learning students can be a daunting task for many public as well as academic librarians. This article will discuss strategies for providing reference to these students by gathering information on what services they are offered via their home institutions, and helping them navigate the often confusing landscape of…

Libraries nationwide are in yet another phase of belt tightening. Without an understanding of the economic factors that influence library operations, however, controlling costs and performing cost-benefit analyses on services is difficult. This paper describes a project to develop a cost model for collaborative virtual reference services. This…

Twitter. Facebook. These names stir up feelings, opinions, and experiences in just about everyone. As these services rise in popularity, libraries have begun to use them to reach out to patrons. Some libraries use Twitter but not Facebook. Some use Facebook but not Twitter. Some use both Facebook and Twitter, while others use neither. Yes, the…

The job of the contemporary reference librarian has a virtual component unimaginable a generation ago. Today's library professional can obtain an MLS (or equivalent) online with a minimal residency requirement. Not only the degree, but also library sources, and indeed patrons, have become virtual. Both books and periodicals can be consulted by…

The paper reports on a collaborative education model involving library education, faculty and public library practitioners preparing under-represented and culturally diverse individuals for employment as support staff in public libraries. The Urban Library Program (ULP) is an intensive ten month education certificate at the para-professional…

This article enumerates factors which created demand for fee-based information service (commercial databases, competition for proprietary information in business world, effectiveness of librarians) and relates experiences at two public libraries. Sources of business, value of advertising, techniques of selling, and hiring and deployment of staff…

Eva Miller has a knack for creating order out of disorder. She single-handedly brought Oregon's virtual reference service, Answerland, live in just under 90 days, says Rivkah Sass, now director of the Omaha Public Library. Miller created its web site, designed the graphics, developed marketing materials, and recruited and trained librarians--all…

Describes the Tacoma Public Library's experience with "BIP Plus," the CD-ROM version of Books in Print. Memory requirements, search capabilities, automatic ordering, and the library staff's response are discussed. Keyword searching is explained as the system's most used feature, and price the area of most serious concern. (EM)

Traces the development of reference service in American libraries during the second half of the nineteenth century and examines the evolution of reference service in the Providence Public Library. The article focuses on how the distinctive features of reference service were conceived and merged into the current concept of reference service. (43…

Discusses the use that homeschoolers make of public libraries and offers suggestion for library services that target homeschoolers. Highlights include having a staff contact person; a homeschooling notebook for the reference desk; pamphlet files for homeschooling curriculum catalogs; a brochure of library services; and orientation programs. (LRW)

Virtual reference services seem a natural extension of libraries digital collections and the emphasis on access to the library anytime, anywhere. If patrons use the library from home, it makes sense to provide them with person-to-person online reference. The Library of Congress (LC), OCLC, and several large library systems have developed and…

Like many young people, Aaron Schmidt loves electronic gadgets. But not for their own sake. He believes the future of libraries depends on how well we meet the needs of today's young adults, who are far more tech-fluent than most librarians. As reference librarian and all-around technology guru at Thomas Ford Memorial Library, Schmidt created the…