Offers suggestions for cooperative sharing of resources and expertise between public librarians and their academic colleagues to establish access to popular cultural materials at academic institutions. Listings of materials for popular culture courses are included. (RAA)

Surveyors and professional librarians should look to the methodologies of other fields, such as the social sciences, for more satisfactory techniques. (Author)

Profile of a regional and subject oriented library networking experience in New Jersey focuses on the function of the Art Department of the Newark Public Library. Resource and reference services, categories of reference questions, interlibrary loans, photocopy service, and additional services are highlighted. Six sources are given. (EJS)

Provides a definition of the planning process drawing upon models from management science, outlines the steps library administrators should take in developing a planning program, and describes some of the recent planning processes for public libraries, school media centers, academic libraries, and special libraries. A reference list is provided.…

This article enumerates factors which created demand for fee-based information service (commercial databases, competition for proprietary information in business world, effectiveness of librarians) and relates experiences at two public libraries. Sources of business, value of advertising, techniques of selling, and hiring and deployment of staff…

Describes the background, goals, methods, and results of a needs assessment study at the New York Public Library. This structured, phased self-examination was designed to form a consensus about the institution's long term needs and priorities. (CLB)

Presents an analysis of checklist-based research designed to investigate whether particular books, periodicals, and films considered to be controversial by the investigators are owned in certain groups of libraries. Objectives of checklist studies, definitions of self-censorship, compilation of checklists, and interpretation of data are…

Bridgeport may be considered a "typical" American city with an active historical past. However, few records of local history have been collected. The public library, which has an existing collection on genealogy and 19th century history, has initiated a program to actively seek archival collections. (JAB)

Describes a pilot project by a regional library system in central New York State to implement systematic planning activities in rural public libraries serving populations under 5,000. Motivations for the adoption of innovation and key elements in the decision making process during implementation are examined. (CLB)

Defines the concept of marketing and relates models involving the exchanges and transactions of markets and charities to services offered by libraries. Market segmentation, understanding the behavior of markets, competition, and movement toward a market-oriented library are highlighted. Nineteen references are cited. (EJS)

Reports results of 1983 survey of 25 public libraries and 1981 survey of 11 public libraries, both of which focused on facets of online information services--user fees, databases, documentation, equipment, miscellaneous services, and subject areas searched. The 1983 questionnaire and seven sources are appended. (EJS)

Discusses the selection of materials for adults with low reading skills: adult basic education (ABE) materials within the public library setting, kinds of materials available, types of collections, acquiring ABE materials (including evaluation and problems), and using ABE materials to teach other skills. (JD)

An overview of nontraditional higher education in the United States, with emphasis on the part played by both academic and public libraries in such programs. (LS)

Psychological and physical segregation are not conditions intrinsic to the aging process--they are created and propagated by society's response to it. Eradication or reduction of older adults' role loss, collective stereotyped treatment, and physical separation require the awareness and application of gerontological concepts in public library…

A description of the kinds of services libraries may provide to students in nontraditional programs and an examination of the kinds of training needed by librarians who perform such services. (LS)