Defines the concept of marketing and relates models involving the exchanges and transactions of markets and charities to services offered by libraries. Market segmentation, understanding the behavior of markets, competition, and movement toward a market-oriented library are highlighted. Nineteen references are cited. (EJS)

This article enumerates factors which created demand for fee-based information service (commercial databases, competition for proprietary information in business world, effectiveness of librarians) and relates experiences at two public libraries. Sources of business, value of advertising, techniques of selling, and hiring and deployment of staff…

Bridgeport may be considered a "typical" American city with an active historical past. However, few records of local history have been collected. The public library, which has an existing collection on genealogy and 19th century history, has initiated a program to actively seek archival collections. (JAB)

Chronologically traces the development of literacy programs for adults in public libraries from their beginning in the nineteenth-century to the situation we find today. (Author)

Reports results of 1983 survey of 25 public libraries and 1981 survey of 11 public libraries, both of which focused on facets of online information services--user fees, databases, documentation, equipment, miscellaneous services, and subject areas searched. The 1983 questionnaire and seven sources are appended. (EJS)

Psychological and physical segregation are not conditions intrinsic to the aging process--they are created and propagated by society's response to it. Eradication or reduction of older adults' role loss, collective stereotyped treatment, and physical separation require the awareness and application of gerontological concepts in public library…

Argues that libraries have a social responsibility toward their patrons, and that the public library can and should provide a positive, supportive role for young adults in their development toward independence. (JD)

Profile of a regional and subject oriented library networking experience in New Jersey focuses on the function of the Art Department of the Newark Public Library. Resource and reference services, categories of reference questions, interlibrary loans, photocopy service, and additional services are highlighted. Six sources are given. (EJS)

Examines the key differences between the information industry and public libraries and describes the computerized Community Information Project of San Mateo County, California. (PF)

This profile of INFORM, the fee-based service offered by Minneapolis Public Library and Information Center, highlights its background, online search services and frequently used databases, major planning considerations (equipment, user aids, choice of vendor, training), internal operations (billing, purchasing items for clients), marketing, and…

Describes the program packages project of the Baltimore County Public Library that was developed to meet the informational and entertainment needs of organized groups of older adults. Topics of completed packages are listed, and the instructions, discussion questions, activity suggestions, and resources of its package on aging are included. (JD)

Presents the results of a survey of all state library agencies and the library agency of the Virgin Islands concerning their efforts to support local public library literacy programs and their means of support. (Author/JD)

The case for public library support for open university programs. Description of some existing public library projects and discussion of ways in which libraries can participate in adult degree programs. (LS)

Develops the concept of "coordinated service delivery" in relation to the public library and describes several successful library-agency liaisons, including the bicentennial project, Operation Independence. (JD)

A description of the kinds of services libraries may provide to students in nontraditional programs and an examination of the kinds of training needed by librarians who perform such services. (LS)