Defines the concept of marketing and relates models involving the exchanges and transactions of markets and charities to services offered by libraries. Market segmentation, understanding the behavior of markets, competition, and movement toward a market-oriented library are highlighted. Nineteen references are cited. (EJS)

This article enumerates factors which created demand for fee-based information service (commercial databases, competition for proprietary information in business world, effectiveness of librarians) and relates experiences at two public libraries. Sources of business, value of advertising, techniques of selling, and hiring and deployment of staff…

Surveyors and professional librarians should look to the methodologies of other fields, such as the social sciences, for more satisfactory techniques. (Author)

Bridgeport may be considered a "typical" American city with an active historical past. However, few records of local history have been collected. The public library, which has an existing collection on genealogy and 19th century history, has initiated a program to actively seek archival collections. (JAB)

Chronologically traces the development of literacy programs for adults in public libraries from their beginning in the nineteenth-century to the situation we find today. (Author)

Suggests ways that Adult Basic Education materials might be organized in libraries. Appendices provide categories for bookmobiles, sample major categories, and coping skills categories used in the Appalachian Adult Education Center's Library/ABE Project in Tennessee. (JD)

Relates information and referral (I&R) services to the specific needs of the older adult. Subjects considered include special problems of older adults, stereotyping, ways of dealing with older adults in the context of I&R, problem callers, relationships with other agencies, and situations when I&R cannot help. (Author/JD)

Discusses options for systems organizations of information and referral services in libraries, the problems of data collection, and three myths which are traps to the successful implementation of an information and referral service. (Author/PF)

Reports results of 1983 survey of 25 public libraries and 1981 survey of 11 public libraries, both of which focused on facets of online information services--user fees, databases, documentation, equipment, miscellaneous services, and subject areas searched. The 1983 questionnaire and seven sources are appended. (EJS)

This essay discusses the Moral Majority's tactics, political goals, and textbook and reading material viewpoints with regard to their effect on public and school libraries. Twelve references are provided. (EJS)

Discusses the selection of materials for adults with low reading skills: adult basic education (ABE) materials within the public library setting, kinds of materials available, types of collections, acquiring ABE materials (including evaluation and problems), and using ABE materials to teach other skills. (JD)

The work involved in planning and implementing a community information center in partnership with the community requires professionalism of the highest order and provides the opportunity for many more librarians to work as true professionals. (Author)

Describes the ways public libraries make use of the products of the information industry, and suggests areas for cooperation between the two communities. (PF)

Discusses three conceptual approaches to the measurement of library use: use, users, and uses. For each of these approaches, units of measure involved conceptual strengths and limitations, and methods of measurement are presented. Two tables of data are included. (Author/JD)

Discusses the kinds of information needed for planning in public libraries, and some of the difficulties and pitfalls in obtaining such information. Suggestions for improved methodology in public library planning emphasize the roles of citizens, both library users and nonusers, and library staff members in the planning activities. (Author)