Since the pandemic began, parents have been less satisfied with existing school systems, and they want to see greater transparency and education customization that meets students where they are. Nearing the final deadline to obligate remaining Elementary and Secondary School Emergency Relief (ESSER) funding, state and local policymakers can take…

Research shows that chronic absenteeism can affect academic performance in later grades and is a key early warning sign that a student is more likely to drop out of high school. Several states enacted legislation to address this issue, and many states are currently discussing the utility of chronic absenteeism as an indicator of school quality or…

For far too long, public education had been under the shadow of terms such as failing schools, achievement gaps, and poor classroom management. While many publications have outlined these issues, the goal of this book is not to resonate despair but to illuminate individuals' hopes and dreams for public education. For the authors of this book,…

Six out of ten Americans now say that colleges today operate more like a business, focused more on the bottom line than on the educational experience of students. Further, the number of people who feel this way has increased by five percentage points in the last year alone and is up by eight percentage points since 2007. These are highlights from…

The rationale for taking bold action on the nation's persistently failing schools can be summed up in one dramatic and disturbing statistic: half of the young Americans who drop out of high school attend just 12 percent of the nation's schools. Ending the cycle of failure at schools is a daunting challenge and a surprisingly controversial one.…

For increasing numbers of Americans, a fundamental element of the American Dream appears to be at risk. A solid majority consider a college degree an indispensable ticket to the middle class, while even more people believe college is financially out-of-reach for many qualified students. The authors of this report advocate that findings have…

The public's increasing frustration with many social and economic issues is finding a target in higher education. So far, higher education has not adequately anticipated or responded to these high-profile problems. College and university public relations specialists would do well to expend some effort on anticipating problems and planning to…

Higher education has become the focus of increased public debate. Stewardship of public resources, student achievement or the lack thereof, relationships and "partnerships" with business and industry in the area of research, substantial increases in tuition and fees, public perception of wrong-doing in the quality of programs, and allegations of…

Unlike mathematical computations where there are definite answers, successful communications in public education is not an exact science. There are, however, public opinion research tools and communication strategies that can help you succeed. At its core, all efforts in advocacy are essentially about strategic communications. Whether your target…

Campus landscape assessment is recommended as an important step in examining the college campus's appearance to the public, reducing costs, and guiding campus development. Six elements are outlined: analysis and inventory, arboriculture and horticulture appraisal, circulation appraisal, assessing maintenance and management, development of…

As universities become more like businesses, they risk squandering the academic loyalty and public support on which they depend. College and university officials must not be seduced by the spectacular investment returns of the past decade as they put their assets at risk in the pursuit of profit. (Author/MSE)

The president of the Council for the Advancement and Support of Education talks about why college advancement officers need to rethink, restructure, and communicate better about their fund-raising campaigns, in light of public perceptions that the institutions are greedy and not managing resources efficiently. Emphasis is on carefully defining…

The importance of marketing research can be gauged simply through an examination of the wide range of organizations that use research. These organizations include small and large businesses, manufacturing and technology companies, policymakers, nonprofit organizations and government agencies. Marketing research focuses on the identification of…

Outlines the results of a survey of seven school dictricts whose tax referenda failed. Includes a list of 40 reasons why districts lose in tax votes. (MD)

A managerial process for enhancing the image and public reputation of a higher education institution is outlined. It consists of five stages: market research; data analysis and market positioning; communication of results and recommendations to the administration; development of a global image program; and impact evaluation. (MSE)