Marketing is a venue which could help establish counselors in the public consciousness so that a multitude of other publics become counselor advocates and articulate that professional counselors are skilled deliverers of services. Marketing strategies include: walking, talking, and acting proud of self as a professional; taking pride in total…

This paper presents a discussion on counseling and excellence between Garry R. Walz (director of the ERIC Clearinghouse on Counseling and Personnel Services and former president of the American Association for Counseling and Development--AACD), Edwin L. Herr (former president of AACD), and Jean A. Thompson (president of AACD). Topics covered in…