Genetic modification (GM) science has received considerable pushback from consumers despite the research finding GM products are safe for consumption. This may be partly due to the disconnect between consumers and farms since most consumers are disconnected from the farm by at least three generations. The largest consumer population is composed of…

The benefits to the environment associated with farmer adoption of Best Management Practices (BMPs) is well documented, yet the agricultural industry has resisted widespread acceptance and implementation. Network support, level of education/knowledge, and financial concerns have all been found as contributing factors impacting adoption. Extension…

Extension program participants tell story after story of the impact of Cooperative Extension on their lives, their families, and their businesses. Despite huge amounts of qualitative data, very little quantitative data exist showing the aggregated public value of Extension programs--especially across program areas. The lack of data leaves…

Extension educators can help the public learn about critical issues that contribute to existing problems in communities. Water is just such an issue in Florida--in fact, water is the top issue in Florida. The purpose of the study reported in this article was to identify Florida residents' opinions about clean water and their preferred modes of…

Agricultural communicators and extension educators need to make scientific information about global warming, a critical component of climate change, more salient to the general public to increase knowledge and to encourage people to take action to mitigate its effect; however, views on global warming are diverse. Scientists have repeatedly shown…

Extension educators have diligently educated the general public about water conservation. Incorporating audiences' personal experience into educational programming is recommended as an approach to effectively enhance audiences' adoption of water conservation practices. To ensure the impact on the audiences and environment, understanding the…

Water use has become increasingly contentious as the population grows and water resources become scarcer. Recent media coverage of agricultural water use has brought negative attention potentially influencing public and decision makers' attitudes towards agriculture. Negative perceptions could result in uninformed decisions being made that impact…

Florida's ecology has been adversely affected by invasive species. In Florida, a study was conducted to explore opportunities for Extension educators to contribute to combating the issue of invasive species. Florida residents' responses were captured through the use of an online public opinion survey. The findings revealed a need for invasive…

Opinion leaders are persuasive in convincing others within their social networks to adopt certain opinions and behaviors. By identifying and using opinion leaders, agricultural educators may be able to leverage individuals who have influence on others' opinions, thereby speeding up the adoption of new practices. In this article, we review a…

Extension educators face challenges as they strive to keep up with critical issues in their communities, such as those surrounding water. A growing population and a diminishing water supply necessitate that Florida residents become more knowledgeable about water issues. We conducted research to determine how confident both the general public and…

Sustaining water resources is a primary issue facing Florida Extension. The study reported here identified how experience with water issues and familiarity with water policies affected individuals' engagement in water conservation behaviors. A public opinion survey was conducted online to capture Florida residents' responses. The findings…

Global conflicts have rapidly made water the most contentious issue in the world today. Considering water drives health, industry, recreation, and the agricultural food system it is no surprise that it has become such a hot topic. As a result, the general public has an increased interest in water-focused policy; policy that can have a large impact…