During the period 1954 to 1976, the public's perception and ultimate reaction to busing went from mild disfavor to vehement rejection. An analysis of the information which seemed to cause this revealed that four factors seemed to be involved: the neighborhood school concept and its validity; the educational benefit to be derived from the program;…

The purpose of this dissertation was to examine the events which developed in Kalamazoo, Michigan and Evanston, Illinois during the transitional period in which the public schools in each community moved from segregated to desegregated systems. One of the school districts resisted desegregation and was forced with a court order to desegregate its…

The agenda-setting hypothesis that the media "cause" people to think about certain topics was tested in interviews with a panel of 69 residents of a small southern Illinois community in July 1975 and April 1976. Respondents were asked what they read in the daily newspaper and what local topics they had talked about recently. In addition,…

Four hundred fifty subjects at Texas A&M University provided data, through self-administered questionnaires, to evaluate the influence on readers of qualifying statements regarding technical performance claims in magazine advertisements. Each respondent was exposed to a single treatment by viewing one of 30 versions of mock magazine…

This dissertation reports on a study of parental attitudes toward public education, with race and socio-economic status as controlling variables. "Your School" Scale was administered during interviews with 240 Indian, Black and White parents, and served as the dependent variable in the study. Race, socio-economic status and school…

This study investigated the priorities for coverage of law enforcement news, of three groups: 146 citizens from the St. Louis, Missouri, metropolitan area, 60 of the 68 police officers serving their communities, and 33 media personnel from the area. Subjects from all three groups were asked to rank stories about law enforcement in terms of their…

The basic premise in the study of the mass media and media credibility was that the medium is a major factor in the determination of the credibility of information by receivers. Relationships between media credibility and sociolinguistic theory were explored, and the factor analysis was used to organize patterns of perception of media credibility…

This study reports the results of a national survey of the attitudes of five demographic groups toward freedom of the press. The groups are newsmen, state legislators, high school teachers, high school students, and the general public. The survey is broken into two parts, the first dealing with general principles (e.g., support for a law against…

This study focuses on current policies of selection, training, and evaluation of teachers, and on currently available methods and resources to improve these policies. Annotations and abstracts are presented of recent studies on the following topics: (1) teacher quality; (2) public opinion of the public schools; (3) identifying effective education;…

This study investigated whether candidate images could be designated as primarily either stimulus- or perceiver-determined and if a multiple regression model could be constructed to predict candidate image ratings from pre-stimulus perceptions of the candidate's party and post-stimulus ratings of the advertisement. One hundred twenty subjects were…

The historical emergence of industrial arts education, the current attitudes of professionals in regard to philosophy and content, and the debate involving technology education and its implications are summarized in a literature review. The debate within the profession regarding definition, curriculum, and philosophy is of long-standing…

The document is comprised of brief excerpts from the Louis Harris and Associates' study for the National Council on the Aging, "The Myth and Reality of Aging in America," the most extensive study ever conducted to determine public attitudes and perceptions of aging in this country, and to document older Americans' views and attitudes…

This study developed recommendations for needed changes in goals and major policies of the North Carolina Community College System. Designed to improve long-range planning, such proposed changes reflected a review of related national and North Carolina literature and a survey of 765 persons in 10 North Carolina population groups. The groups…

A discussion of mass media studies, public broadcasting, and the relationship between public broadcasting and society provides the background for this study. Models for communication research study are examined to establish the methodology for the study of the Canadian Broadcasting Corporation (CBC). General background on Canadian public…

A survey investigating public beliefs about teaching methods of English-as-a-Second-Language (ESL) and bilingual education is reported. An introductory section chronicles the political history of ESL and bilingual education in the United States, describes major program designs, and reviews literature on public opinion concerning these programs.…