This companion document to the "Sustainability Rubric" (see ED611436) contains a series of exercises designed to answer the question, "I want to make our reforms sustainable--where do I start?" The workbook is designed to help a designated facilitator lead a series of meetings for the appropriate team in a State Education…

Communities across the country are grappling with different approaches to improving their schools. Introducing or expanding charter schools is one of the approaches that states and school districts have considered or implemented. Charter schools serve more than 5 percent of public school students nationwide and make up close to 7 percent of all…

American colleges and universities can learn from their business counterparts techniques for communicating with a wide variety of audiences. (Author/MLF)

Provides specific information for vocational educators who wish to get local television coverage for their programs. Topics include public service announcements, news coverage, television interviews, and paid advertising. (CH)

The authors present a marketing strategy that can be adapted by vocational educators to improve public opinion of the program. The strategy consists of four steps: (1) defining the image, (2) communicating image to newcomers, (3) communicating image through environment, and (4) conveying image in communications. (CH)

Provides specific information for vocational educators who wish to write feature articles highlighting their programs for the local print media. Topics covered include idea gathering, interviews, writing, manuscript preparation, and placement. (CH)

The authors demonstrate how technology education teachers can improve the image of their programs. Topics include ideas to improve (1) self-image, (2) professional image, (3) the technology program, (4) image with the students, and (5) image with the administration. (CH)

Myths and stereotypes about Asians that are perpetuated by the media are listed and briefly described in this booklet. The Asian image in children's textbooks is also described. Significant dates in Asian American history are included along with a brief bibliography of books, magazines, booklets and audio-visual materials. (Author/AM)

New methods for campus recruiting include: video presentations, selective and personal mailings, and exposure of students to a company through work programs and career-related events. Applying public relations techniques and presenting a favorable employer image are also recommended. (KMF)

Although the enrollments in vocational-technical education programs have been increasing steadily, a great deal of misunderstanding still exists about these programs. Vocational-technical education has an image problem. A coordinated, comprehensive communication program using a variety of media, such as newspapers, radio, and publications, should…

This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it…

This introductory guide to nonprofit social marketing provides marketing techniques and guidelines in seven chapters. Topics covered include a general discussion of social marketing, with several definitions; market research, including factors to be considered in planning a marketing strategy, forces for and against educational changes, cluster…

This handbook serves as a guide to counselors in helping them reinforce and/or change the image of the school counselor. It suggests the necessity for the counselor's becoming an active member in the negotiating unit of his school district's Teacher's Association, and lists many activities which will make the school and community aware of the…

This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…

This guide is designed to provide interested citizens (including homeowners, youths, and community leaders) with guidance and ideas on how to plan and manage for urban and suburban wildlife. In addition, it suggests how to enhance recreational, aesthetic, educational, and economic benefits associated with good diversified habitats and sound fish…