Cooperative Extension strives to deliver relevant programming to residents. However, problems facing communities are increasingly complex. We used a three-phase needs assessment to describe Utah residents' perceptions of issue areas for Extension programming. We gathered data from 1,043 Utah residents. Results highlighted four priority issue areas…

Extension program participants tell story after story of the impact of Cooperative Extension on their lives, their families, and their businesses. Despite huge amounts of qualitative data, very little quantitative data exist showing the aggregated public value of Extension programs--especially across program areas. The lack of data leaves…

In 2010, University of Tennessee Extension conducted a strategic planning effort focused on the subsequent 10 years. The process involved approximately 3,000 Tennesseans in online surveys, area meetings, opinion polling, and focus group sessions. This article describes the process, tools, and outcomes--which included a comprehensive strategic…

Physical separation of the Great Lakes and Mississippi River basins has been identified as the most effective method for preventing the transfer of aquatic nuisance species, particularly Asian carp, from the Mississippi River Basin to the Great Lakes. The U.S. Army Corps of Engineers selected Extension to conduct a study of a key stakeholder…

Extension educators can help the public learn about critical issues that contribute to existing problems in communities. Water is just such an issue in Florida--in fact, water is the top issue in Florida. The purpose of the study reported in this article was to identify Florida residents' opinions about clean water and their preferred modes of…

Florida's ecology has been adversely affected by invasive species. In Florida, a study was conducted to explore opportunities for Extension educators to contribute to combating the issue of invasive species. Florida residents' responses were captured through the use of an online public opinion survey. The findings revealed a need for invasive…

The general public may not recognize the value of conserving insects and spiders in home landscapes. We surveyed individuals to assess public perceptions of 10 arthropods--nine common insects and one common spider species--and to determine whether arthropod-related attitudes could be altered. Additionally, we collected data on survey respondent…

Extension educators face challenges as they strive to keep up with critical issues in their communities, such as those surrounding water. A growing population and a diminishing water supply necessitate that Florida residents become more knowledgeable about water issues. We conducted research to determine how confident both the general public and…

Increased development of wind farms in the U.S. has fostered debates surrounding the siting and support for the projects. Prior research demonstrates the importance of understanding the attitudes and opinions of community members when developing projects. This article reviews a case study of an Ohio community that integrated a local survey to…

Sustaining water resources is a primary issue facing Florida Extension. The study reported here identified how experience with water issues and familiarity with water policies affected individuals' engagement in water conservation behaviors. A public opinion survey was conducted online to capture Florida residents' responses. The findings…

The Central Great Plains Climate Education Partnership conducted focus groups throughout Kansas to gain a better understanding of farmer perceptions and attitudes towards climate change education. Results indicate concern about climatic changes, even if producers are unsure that "human caused climate change" is occurring. Participants…

This article presents results of an assessment of the familiarity of the general public of Ohio with OSU Extension and the means of contact with OSU Extension. One-fifth of respondents were familiar with programs and services OSU Extension provides. Agriculture and Natural Resources area programs were most popular among those Ohio residents…

A 1995 telephone survey with 1,124 responses replicated a 1982 survey with 1,048 responses. Results showed 45% (1995) and 40% (1982) were aware of Cooperative Extension Service; 4-H had greatest visibility; 26% used extension services; funding for youth, family, and natural resources programs had highest support. No drastic differences appeared…

In Ohio, 4-H professionals found that it is necessary to conduct market research to have an effective program. Cardiopulmonary resuscitation (CPR) training has been successful in strengthening the 4-H position in the marketplace. (JOW)

Discusses a survey that examined extension's image, clientele, performance, and support. Found that WHO does the evaluation is as important as WHAT is being evaluated because of stereotypes of extension programs and personnel. (JOW)