Descriptor
Public Opinion | 22 |
Attitudes | 7 |
Adults | 6 |
Responses | 6 |
Communication (Thought… | 5 |
Mass Media | 4 |
Measurement Techniques | 4 |
Surveys | 4 |
Voting | 4 |
Academic Achievement | 3 |
Attitude Change | 3 |
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Source
Public Opinion Quarterly | 22 |
Author
Bridge, G. Gary | 1 |
Chaffee, Steven H. | 1 |
Choe, Sun Yuel | 1 |
Converse, Jean | 1 |
Dreyer, Edward C. | 1 |
Ferb, Thomas | 1 |
Fitzsimmons, Stephen | 1 |
Gallup, George Jr. | 1 |
Glenn, Norval D. | 1 |
Holsti, Ole R. | 1 |
Johnson, Norris R. | 1 |
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Journal Articles | 6 |
Reports - Research | 5 |
Reports - Evaluative | 1 |
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Assessments and Surveys
What Works Clearinghouse Rating

Gallup, George Jr. – Public Opinion Quarterly, 1971
Discusses a new assessment technique designed to complement public opinion surveys. (MB)
Descriptors: Measurement Techniques, Public Opinion

Public Opinion Quarterly, 1975
Abstracts of papers presented and descriptions of workshops and meetings are included. (KS)
Descriptors: Conference Reports, Higher Education, Public Opinion, Research

Converse, Jean – Public Opinion Quarterly, 1976
Shows that the variables "educational level" and "low personal involvement" can predict "no opinion" and "don't know" responses in polls. (RL)
Descriptors: Academic Achievement, Educational Background, Predictor Variables, Public Opinion

Navazio, Robert – Public Opinion Quarterly, 1977
Reveals that, when exposed to poll results, blue-collar workers react negatively and white-collar workers react positively to those results. Supports the theory that an opinion poll itself can play a role as a reference group. (RL)
Descriptors: Adults, Behavior Patterns, Blue Collar Occupations, Feedback

Sherrod, Drury R. – Public Opinion Quarterly, 1971
Descriptors: Attitudes, Cognitive Processes, Communication (Thought Transfer), Opinions

Miller, Richard – Public Opinion Quarterly, 1976
Concludes that exposure of a persuasive message should ideally be of sufficient duration to familiarize the target population, but not too great to cause a "boomerang" effect; when overexposure and/or boomerang effect occurs, a period of nonexposure can sufficiently reduce any overexposure effects. (RL)
Descriptors: Advertising, Attitude Change, Change Strategies, College Students

Bridge, G. Gary; And Others – Public Opinion Quarterly, 1977
Shows that interview effects can occur when the respondent's attitudes and information are unfocused or ambiguous and when the topic is important. Explains these interview effects by the respondent's desires to maintain self-esteem during the interview situation. (RL)
Descriptors: Attitude Change, Change Agents, Interviews, Motivation

Mendelsohn, Harold – Public Opinion Quarterly, 1973
Descriptors: Communication (Thought Transfer), Information Dissemination, Mass Instruction, Mass Media

Russo, Frank D. – Public Opinion Quarterly, 1971
Descriptors: Affective Behavior, Attitudes, Bias, Communication (Thought Transfer)

Levine, Robert A. – Public Opinion Quarterly, 1971
Descriptors: Attitudes, Behavioral Science Research, Beliefs, Individual Power

Holsti, Ole R.; Rosenau, James N. – Public Opinion Quarterly, 1980
Indicates that the most salient differences on foreign policy exist between occupational groups and within generations. Discusses the prospects for early achievement of domestic consensus on issues of international politics and American foreign policy. (Author/RL)
Descriptors: Adults, Foreign Policy, Generation Gap, Occupations

Fitzsimmons, Stephen; Ferb, Thomas – Public Opinion Quarterly, 1977
Measured citizens' attitudes toward 15 community life areas on four dimensions (importance, influence, equality of opportunity, and satisfaction). Discusses use of this instrument in community theory, attitude theory and research, and public policy applications. (RL)
Descriptors: Citizen Participation, Community Attitudes, Community Characteristics, Community Development

Mendel, Douglas H., Jr. – Public Opinion Quarterly, 1971
Descriptors: American Culture, Attitudes, Cultural Influences, Foreign Policy

Schreiber, E. M. – Public Opinion Quarterly, 1978
Indicates that the relation of educational level to opinions on social issues is essentially variable, depending on the "life-stage" of the issue: as the issue becomes legitimate or acceptable, the correlation between education and "enlightened" opinion diminishes. (RL)
Descriptors: Academic Achievement, Adoption (Ideas), Adults, Attitude Change

Dreyer, Edward C. – Public Opinion Quarterly, 1971
Descriptors: Affective Behavior, Attitudes, Communication (Thought Transfer), Data Analysis
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