With the booming of Chinese internet corporations, various wrongdoings have been frequently exposed to the public, which damages their corporate image. To face the challenge, these companies usually resort to apologies for image restoration. This study investigates how apology strategies are employed by Chinese internet corporations to restore…

Scientific institutions are increasingly embracing values of inclusivity and public engagement, but how do these two dimensions intersect? Science festivals have rapidly expanded in recent years as an outgrowth of these values, aiming to engage and educate the public about scientific topics and research. While resources invested in public…

In 2011 and 2012, two Australian university vice chancellors flagged spending cuts at their institutions to overcome financial problems. In both cases, union and staff opposition led to public protests, intense media scrutiny, delays and retreats. This article compares the two cases to see what lessons may be drawn for university leaders faced…

This paper, which was given as the Dudley Allen Sargent lecture at the 2012 conference of the National Association for Kinesiology and Physical Education in Higher Education, discusses the politics of physical education. It examines how both national politics and local/campus politics affect the discipline. Drawing from the history of national…

Superintendents know they work and live in a giant fishbowl. School board members, teachers, community members and the news media have been known to scrutinize what kind of vehicle they drive, who they socialize with outside of work, whether they drink alcohol, where they live and when they leave the house each morning. But when the harsh glare of…

Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes, and practices of risky sexual behavior. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus 1 campaign intervention strategy is to train credible community leaders to discuss these issues in everyday…

The International Science and Engineering Visualization Challenge, recently established by the National Science Foundation (NSF), is an alleged attempt at public outreach. The NSF encourages scientists to submit visualizations that would appeal to non-expert audiences by displaying their work in an annual "special feature" in "Science" magazine,…

In this paper we describe some of the complexities involved in the construction of a sample of "ordinary" schools. We outline the policy context in England that produces pressures to resist "ordinariness". The paper then explores two theoretical tools, fabrication and rhetoric, that are deployed in an analysis of some key…

This article analyzes the communication of corporate social responsibility (CSR) and corporate image in the chemical industry through mission slogans. Morsing's (2006) CSR communication framework is adapted for a comparative analysis of the strategies behind mission slogans. By grouping rhetorical strategies in a mission slogan into a mission…

In an interview conducted shortly after assuming the presidency of the National School Public Relations Association, Marsha Chappelow shared her insights and vision for the association. Her vision stresses the importance of ensuring that the association remain a relevant resource for school district leaders as the expectations on schools intensify…

This review of literature identifies the primary writings and research related to how higher education institutions operate government relations offices. These offices are defined by their mission and role of interfacing between institutional needs and officers and public officials. The review first reports the literature related to public…

Provides guidelines for working with the media to increase recognition of programs and students. (JOW)

With all the talk today about accountability, budget cuts, and the closing of programs in public education, teachers cannot overlook the importance of image in the field of industrial technology. It is very easy for administrators to cut ITE (industrial technology education) programs to save school money--money they might shift to teaching the…

Discusses how organizations can cope with opposition and thwart unsound pressures for change. Advocates knowing the situation and the climate, knowing the people involved, knowing the adversaries, knowing what to do, and knowing how to do it. (SR)

When John Whritner was hired for his first superintendency, the school system he soon would lead had recently approved a town budget for education. By the time Whritner showed up for work in East Lyme, Conn., the fickle electorate had changed its collective mindset and reversed its approval by referendum. This article discusses how superintendents…