The purpose of this paper is to examine how Russian became a commodity in the global service industry in the decade between 2004 and 2014 and, in some places, much earlier. I will begin with a discussion of sociolinguistic theory of "commodification of language", focusing on aspects critical for this case study. Then, I will trace the…

This research provides an interdisciplinary and contextual study on the phenomenon of English promotion at the turn of the 21st century. Through documentary research and semi-structured interviews, it examines the politico-economic and socio-cultural dimensions of English promotion in the context of East Asian countries, including China, Japan,…