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Direct linkBrennan, Sara C. – Language Policy, 2018
Based on ethnographic fieldwork in two towns in the Republic of Ireland, this article explores the local negotiation, endorsement, and contestation of two community-level Irish language advocacy organizations' attempts to regulate the use of Irish in business by mobilizing discourses of language commodification to position Irish as a commercial…
Descriptors: Commercialization, Irish, Foreign Countries, Ethnography
