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Halpern, Sheldon; Rosenblum, Jesse H. – Currents, 1986
IN 1980, the president of Trenton State College directed the administrators for admissions, college relations, planning, and institutional research to develop and implement a marketing program to raise the average total SAT scores of entering freshmen from 927 to 1000. The accomplishment of this goal is described. (MLW)
Descriptors: Admission Criteria, College Admission, College Environment, College Faculty
