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Berliner, David C.; Biddle, Bruce J. – School Administrator, 1998
As shown by their treatment of incidents involving kissing, aspirins, and Ebonics, the media are adept at spotlighting the unseemly, the negative, and the absurdities occurring in a public education system comprising 100,000 schools. Such negative reinforcement stymies public support for schools. When covering the Third International Mathematics…
Descriptors: Elementary Secondary Education, Mass Media, Negative Reinforcement, News Reporting
