Veteran school board member, Richard E. Mayer, takes a humorous but substantive approach to the serious relationship between school administrators and board members. While the overwhelming majority of school board members have good motives, even people who mean well can make bad moves. This book shows how to prevent good intentions from creating…

Citizens now expect access to information, particularly from public institutions like local school districts. They demand input and accountability. Cultural and technological changes, such as the Internet, make it possible for districts to comply. Yet transparency--the easily seen and understood actions of a school district and the thinking behind…

An interim president has to perform a particularly difficult balancing act. He or she shoulders the burdens from--or legacy of--the previous president and must also provide a foundation of stability for the new president. Throughout the process, effective communication--both internally and externally--is critical to ensuring a smooth transition.…

Higher education curriculum is as varied as the institutions themselves. Familiarizing parents with college curriculum may assist them in their college students' selection and academic success. This article provides school administrators, teachers, counselors, public relations personnel, and college professors with examples of learning modes and…

Representative democracy relies on the informed trust of the citizens. School board members serve their communities at a crucial place, governing large sums of money and the future of the community's children. Without the informed trust of the citizens, this enterprise will fail. Trust may be lost directly, or through inattention to detail. One of…

This study was designed to investigate school principals' perceptions on school public relations in five areas: community demographics, parental involvement, internal and external communications, school council issues, and community resources. Findings indicated that principals' concerns were as follows: rapid population growth, change of…

This study examines the potential for educational services by career counselors within administrative relationship domains through a case example. It explores the usefulness of career counseling intervention to facilitate career progress through superintendent-school board relationship difficulties as the superintendent attempts to implement…

Authentic political conversation entails identifying the work, bringing together stakeholders, providing information, framing questions, giving individuals a voice, being transparent, and acting on the values of the group's collective good. Through this process, we identify common core values and respond to the basic human need to be connected--to…

Written to accompany the strategies presented in "The Principalship from A-Z," the activities in this book will help you apply the leadership concepts of Blackburn and Williamson to your own experiences as principal. Here, the authors guide you through the process of turning each idea into an actionable plan for your school, allowing you to take…

Salaries for new superintendents form a highly visible factor that has direct implications for school-community public relations. To provide a means for guiding school board members and to provide a format for justifying salaries, a model is presented that serves both purposes. Within this model, attention is afforded to specifying a relevant…

After a failed tax levy in 2004, the Ladue School District in Missouri realized that it had to significantly change its communication methods. A new superintendent was hired in July 2004 to work with the Board of Education to reestablish relationships and increase effective communications with parents and community members. As such, we are the…

Intended for special events planners on college campuses, this book offers advice on matters of etiquette and protocol for campus events. Chapters cover the following topics: (1) invitations (e.g., the precedence of extending invitations, invitation components, formal invitations, types of invitations); (2) forms of address (with examples of…

Like the other books in the A-Z series, this book provides practical tools and activities that can be used immediately to improve your practice. This guide offers specific strategies that will help you become a more effective principal. There are 26 chapters in this book, one for each letter of the alphabet. Contents include: (1) Achievement is…

Preproduction filmmaking for a college or university begins when the institution first discusses the idea. The process continues with developing ideas, forming a committee, focusing on the film's major points, doing research, interviewing, writing a script, and scheduling interview subjects and scenes that need to be shot. (MLW)

Using a hypothetical case study told in the first person, a fiftieth reunion chair illustrates sure-fire ways to lure reluctant alumni back to the campus. The techniques emphasize the personal and sentimental touch in mailings, other communications, and at the reunion itself. (MSE)