Any organization must build a good reputation and image in order to "anchor" its relevance and indispensability in the minds of a wide variety of audiences. Many commercial organizations maximize opportunities to raise favourable awareness about what they do--and their techniques and approaches can be applied to libraries. Examples from…

This research set out to explore the attitudes of school, academic and public librarians towards marketing libraries. The main question that was examined is whether personality characteristics such as empowerment, extroversion and resistance to change influence librarians' attitudes towards the marketing of libraries. One hundred and fifty-six…

Libraries of government departments provide information to policymakers, to government staff and employees, and, sometimes, to the general public. It is essential that libraries of government departments are organised and managed so as to collect and provide the information most needed by government decision makers, government workers, and the…

Discusses the advantages for libraries of utilizing print media for public information and public relations. News releases, interest stories, and feature stories are described, and hints on writing style for each format and on getting items printed are offered. (MES)

Discusses the significance and development of the library symbol and the history of its acceptance by the American Library Association (ALA) and the Canadian Library Association (CLA). Suggestions are made for its use. (CLB)

Presents the results of a survey that ranked several professions in six categories: integrity, importance to society, general intelligence, status, ethical behavior, and special knowledge. The public image of librarians is then discussed, and it is argued that librarians need to recognize the value of marketing and public relations to promote…

In marketing one's library wares, an effective publicity strategy is to use promotional giveaway materials, mainly personalized items that promote one's resources and services. As with any marketing effort, it is important to be clear about the promotional initiative and whom librarians are attempting to reach. This author emphasizes that…

Discusses the importance of educating library patrons about the library's finances and the impact of budget constraints and the escalating cost of serials on materials acquisition. Steps that can be taken in educating patrons by interpreting and publicizing financial information are suggested. (MES)

This intent of this publication is to provide a comprehensive list of resources for librarians to use in planning special programs geared for adults in the public library. Resources, as the term is used here, are ready-made program sources including speakers, films, and multimedia presentations. It is noted that the guide is designed to serve as a…

The aim of this annotated bibliography is to illustrate the range and type of materials available for marketing management, a tool that can help library managers determine client needs and provide feedback on library services and products. The bibliography includes 67 monographs, serials, and audiovisuals selected for information professionals who…

Offers guidelines for planning fund raising events for small public libraries, with examples of activities that have been used successfully. Areas discussed include involving librarians and trustees as fund raisers; group discussion activities to encourage brainstorming; developing strategies based on community resources; and capital fund drive…

Suggestions are presented to help public, school, academic, and special libraries celebrate the 200th anniversary of the founding of New York's educational system, known as the University of the State of New York, and its Board of Regents. The University of the State of New York was founded in 1784 by the state legislature; it embraces all…

A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

Includes seven articles that deal with public relations (PR) for school librarians. Highlights include image problems librarians face and suggestions for promoting more positive images; PR plans that focus on the past, present, and future; nontraditional ways that librarians can attract students and teachers; publicity techniques; and media center…

Presents constructive suggestions for preparing school newsletters for the community. Highlights include functions and frustrations; establishing a purpose; appearance (paper, type of reproduction); readability; general content (news items of high reader interest); and regular features (calendar of upcoming events, instructional activity briefs,…