Preproduction filmmaking for a college or university begins when the institution first discusses the idea. The process continues with developing ideas, forming a committee, focusing on the film's major points, doing research, interviewing, writing a script, and scheduling interview subjects and scenes that need to be shot. (MLW)

Some tips and checklists to help college and university personnel with the three major phases of slide show development (planning, production, and presentation) are provided. (MLW)

Presents strategies for a successful marketing plan for community college library services. States that aggressive marketing together with quality service is the key to clientele growth and a positive public reputation. Enumerates steps in developing a clear-cut marketing plan. (CBC)

The public information office at Pennsylvania State University targeted news features to newspaper special supplements beginning in 1979. Editors rarely have enough stories for their special editions, and any institution has faculty who are good sources for features in these sections. (MLW)

Ideas for homecoming themes, events, and staffing are provided from a nationwide survey of alumni directors including: theme spirit; choose a team and plan a strategy; think homecoming, but not necessarily football; schedule time out for fun, games, and food; and involve the community. (MLW)

The responsibilities and skills of college development officers are discussed. The need for development officers has stemmed from financial problems that could only be solved through additional sources of revenue. In addition to understanding the concept and function of institutional development, the development officer must recognize that…

Advice to college admissions officers is provided including recognition of individuals and responding to names, faces, interests, and personalities. Alert, personalized care and feeding will encourage the student's interest and can lead to an application and perhaps enrollment. (MLW)

The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)

Delineates steps involved in developing a solid public relations image in a community college library. Focuses on planning, logo development, and internal and external systems of communication (e.g., signs, displays, informational materials, and speakers' bureaus). (DMM)

How alumni can strengthen a government relations program is discussed. Any government relations program tries to communicate higher education's importance to the economic and social growth of both the state and the country. No group can be more effective than alumni in promoting higher education as a political priority. (MLW)

Fund-raising campaigns among the employees of colleges and universities have been very successful in some cases, and have not only involved both current and retired faculty and staff but have also built institutional unity and led to increased external giving. Examples of institutional campaigns provide insights into the planning of such programs.…

This document contains three papers about media and technology presented at a national conference on the nonwhite disabled. In "Overcoming" (E. Fiorito and J. Doherty), a comparison is made between treatment of blacks and the disabled as inferior citizens. Ways in which both populations can work more closely with the media to promote awareness and…

Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)

Suggestions for undertaking and succeeding at publishing an institutional history address these issues: expectations, funding, choosing an author, stirring interest among alumni, involving alumni and older faculty, determining a writing approach, layout, and publishing. (MSE)

This information is designed to assist agents or solicitors in the task of helping proprietary schools alleviate the current criticism and complaints relative to unlawful and unethical practices in the marketing area of the industry. The definition of an agent or solicitor is provided. Information is presented on the ethical conduct of agents. The…