School systems' attempts to obtain and maintain positive attitudes and strong support from the public are more likely to be successful if the 10 concepts discussed in this address are understood and followed. These concepts include making sure everyone involved knows the schools' strengths, problems, and plans for solving problems; constantly…

Ways in which educators can communicate well, and subsequently gain support for programs, curriculum, and discipline, are presented. The book is divided into four parts: "Essential Considerations,""Relations with Special Publics,""Communication Tools," and "Evaluation." In part 1, some of the topics discussed include the importance of public…

This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the…

This is a primer designed to help the school management team communicate better. It offers guidelines and ideas for establishing and improving public relations efforts. Chapters cover such subjects as what public relations can do for schools, how to start a public relations program, and the public relations roles of school officials, as well as…

A majority of the people in the United States believe school boards are doing an inadequate job of informing them about board activities, according to a 1975 survey. This handbook is intended to inform school boards of the need for effective communication and to offer suggestions for establishing constructive contact with the public and with…

Updating the 1990 edition, this book emphasizes the importance of designing public relations programs around the needs and problems of the school and its special publics. The book approaches the subject from the perspective that increased interest and importance is being placed on community relations skills and schools, suggesting that two…

This volume provides information and recommendations about public relations to assist school administrators in developing effective communication. The document contains 15 chapters. "The Scope of Public Relations," chapter 1, specifies characteristics of and individuals responsible for an effective program. Chapter 2, "Personal Public Relations,"…

This book, written by three school communications and public relations consultants who are also practitioners, provides guidelines designed to help the school official implement an improved communications program. Classified by the authors as a "how-to-do-it" book, it is comprised of numerous workable ideas for improving a school official's…