Public relations as a process has four components: analysis, planning, communicating, and evaluation. The most important component, according to the author, is analysis, or listening. (Author/JF)

A survey is an effective way to measure citizen attitudes. Basic steps to follow in sampling public opinion are offered. (Author/MLF)

The author states that schools have public relations whether they want them or not. He presents a practical ten-point checklist for unPR, a method for undoing or reversing or averting bad public relations. (KC)

The authors state that with marketing, schools can take something of value (a product or service) and exchange it for something of value (like voter support or citizen satisfaction). They then present ten steps to effective marketing of schools. (KC)

Localized publications, in combination with a broad-based district-wide newsletter, can effectively lead to greater readership and the dissemination of more information. A well-rounded school information program will combine them with newspaper features, staff and board of education publications, departmental material and special program…

A Michigan team has rediscovered the lost art of listening, and is using it to involve the public in its programs. (Author)

After an initial discussion of public relations in the schools, this booklet moves on to examine methods for identifying publics to focus a public relations program on, to list 120 low- or no-cost ideas to use in improving the school's public relations program in five minutes a day, and to outline a process that involves groups of school employees…

This paper lists 12 common errors by school officials that can contribute to the failure of school finance elections and briefly discusses each of the errors in turn. These campaign errors include (1) disagreement by school board members over whether or not to hold a financial election, (2) failure to analyze community attitudes before launching a…

Survey results provide insights into school policies and procedures, leadership, teaching methodology, and the quality of instruction offered by schools. Offers a road map for improving school-community relations. (MLF)

This paper describes a successful financial election campaign that used a combination of computer technology and public relations techniques. Analysis, determination of needs, development of strategy, organization, finance, communication, and evaluation are given as the steps to be taken for a successful school financial campaign. The authors…

To help improve school public relations programs, this handbook tells how to use survey and feedback techniques and how to interpret survey results. The first chapter gives a brief overview of the usefulness of surveys for getting community feedback. Chapter 2 recommends beginning by deciding what one wants to know from a survey, what human and…