Many critics view "deontology" (focusing largely on the merits of an action itself) and "utilitarianism" (evaluation of an action based on its projected consequences) as rival approaches to ethical decision making. This survey of public relations students at three universities in the United States and one each in Hong Kong and…

Surveys 43 female practitioners (mostly youthful) in 4 Chinese cities. Reports substantial career advancement for females but some stereotyping by male colleagues. Notes that guest relations took much of respondents' time. Concludes that practitioners appeared to behave as technicians but think somewhat as managers when handling guest relations.…

Surveyed 390 Ohioans who rated five concepts as to closeness of linkage with osteopathic medicine. Finds, as suggested by the storage-bin concept in construct accessibility theory, that those who had experience with these concepts were most apt to use them in assessing osteopathic medicine--this held even though most respondents reported no…

Analyzed six recent public relations textbooks for content on honesty. Concluded from this analysis that public relations students do not obtain an in-depth view of issues relating to honesty in communication. Available from Communication Research Associates, Inc., 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc $7.85. (PD)

Provides a systematic framework for strategic counseling (as opposed to message production only) in public relations via careful study of client's social, political, and economic contexts. (SR)

"Breadth of perspective" is a significant concept for definition of public goals, especially in line with the two-way symmetric model of public relations practice. The concept involves four components: (1) awareness that more than one definition, stand, or conclusion is possible and is probably accepted as valid by significant persons or…

Public relations instructors can begin to develop an appreciation of the social, political and economic (S-P-E) contexts on the part of their students by beginning to integrate this thinking into existing courses and curricula. Social contexts deal with cultural and subcultural beliefs, contacts within a community or organization, and frames of…

Surveyed instructors of public relations courses and found they emphasized a decision-making style for the public relations practitioner, one that combines elements of managerial roles with those of a communication technician. (PD)

Members of the Association for Education in Journalism and Mass Communication Public Relations Division were asked to nominate alumni, who were not full-time educators but who appeared to be excellent prospects for academic careers, for a study of attitudes of potential communication instructors toward teaching as a career move. The 27 nominees,…

In early 1983, a questionnaire was sent to members of the Public Relations Division of the Association for Education in Journalism and Mass Communication to determine whether they perceived the role of public relations practitioners to be one of four types: expert prescriber, communication technician, communication facilitator, or problem solving…