Considers the controversy between the pro-liberal arts and journalism/public relations advocates over the design of a public relations curriculum. (See CS 710 195) (RB)

This edition of the public relations annotated bibliography (approximately 950 entries) contains titles published in 1986 and 1987 and includes books, magazines, master's theses, and doctoral dissertations that pertain to the practice and analysis of public relations. Among the extensive list of topics covered in the bibliography are: (1) business…

Includes titles from more than 180 periodicals published in 1984, with most of the literature continuing to center on communication, media relations, and writing techniques. Also includes books, theses, and dissertations. (PD)

Contains titles and annotations of 2,257 relevant articles, books, and unpublished theses that were produced in 1983. (PD)

All evidence from all sources--the literature, survey of practitioners and educators, selected educational programs, and the views of abstractors of data for computerized information retrieval--points to the body of public relations knowledge as consisting of all knowledge as it applies to resolving public relations problems and goals. What…

Compared surveys of public relations education (1970, 1975, 1980). Found, among other results, that (1) enrollment growth is the most significant change; (2) students are graduating with weak backgrounds in business; (3) teachers need stronger backgrounds, interest, and records in research. For journal availability, see CS 705 902. (PD)

Provides results of a survey of public relations education at 30 colleges and universities with respect to an examination of 115 syllabi, course requirements and reading lists, and innovative practices. (PD)

Includes 1800 citations relevant to the practice and professional development of public relations, in the following categories: public relations, communication, research, media relations, publicity, advertising, health and welfare, lobbying, and activism, etc. (Available from Communication Research Associates, 7100 Baltimore Blvd., Suite 500,…

This booklet reports on a national survey of public-relations education at 144 senior colleges and universities (45% return). It presents findings in numerous areas, including the type of department and institution in which the public-relations programs are located; sequences and emphases of the programs; sources of students; texts, films, and…

Discusses the benefits of a faculty fellowship with a public relations firm in terms of extra help for the sponsoring organization and improved knowledge and skills for the participating faculty. (HTH)

Reports on a program that gives college seniors in a public relations curriculum needed professional experience by assigning them to work with professionals in a nearby city. (RL)