Reviews the academic career of Scott Cutlip and his impact on public relations education. Considers that his work (with its emphasis on applied social and behavioral research, and ethics) made public relations an art and science that analyzes trends, predicts their consequences, and counsels organizations about planning and implementing…

Argues that, although valuable, ethical codes in public relations are unenforceable. Suggests that, with or without professional codes of conduct, most people who practice public relations will choose to be ethical because they believe in themselves and want others to respect them. (SR)

A survey of 173 public relations educators reported, among other results, that almost 90 percent felt membership in their professional organization was important and over 75 percent suggested a need for financial relief to combat cost of membership. For journal availability, see CS 705 902. (PD)

Suggests the existence of a third major organizational role for public relations: "communication executive," composed mainly of corporate senior vice presidents of public relations and communication who report directly to CEOs. Reports on a survey of those in this role, and shows that communications methods used five years ago to…

While findings indicate that public relations practitioners as a whole appear to have moderate to high levels of conventional morality, the older group (ages 36-66) clearly appears to have stronger moral values than the younger group (ages 22-35). (PD)

Reports trend data on the roles of national Public Relations Society of America members. Suggests that for this sample an agency role emerged in 1995 in addition to the manager and technician roles found in 1990. Indicates that public-relations people do an assortment of activities, and women seem to "do it all" for less money. (PA)

Reports on a study to examine what is being taught in U.S. business schools. Found that public relations is not being taught at most of the major schools, although many universities offer public policy courses which cover some elements important to public relations. For journal availability, see CS 705 902. (PD)

This article examines the role of social responsibility in American public relations, observes its influence on organized communication, and suggests ways in which the role of the public relations practitioner may contribute to the development of a better society. Interviews conducted with 22 members of the Texas Public Relations Association…

Questionnaires were sent to 306 public relations counselors in Texas to discover if professionalism is a contributory cause of social responsibility in public relations, if the presence or absence of professionalism increases the likelihood that social responsibility will occur, and the conditions, if any, under which professionalism contributes…

Examines the basic ethical and moral values of public relations practitioners, emphasizing the sender in the communication process. Finds that the structure of moral values in the North American public relations person includes the influences of socio-economics, religion, social responsibility, and finances. (MS)

A study was conducted to examine the ethical and moral values of public relations personnel. Subjects were 105 American public relations practitioners, 104 Canadian practitioners, and 215 public relations students. Subjects completed an instrument based on P. Crissman's scale of moral value judgments, which contained 50 items scored on a…

A study was conducted to explore in what ways, if any, male public relations practitioners differ from their female counterparts in their level of social responsibility. Subjects were 105 public relations practitioners (60% female and 40% male) and 215 college students (71% female and 29% male), who completed the Berkowitz-Lutterman SRS Scale. The…

In order to justify ethical instruction for media students, 109 university students in basic communication courses were asked to confront a moral-ethical problem, specifically, the request for information that a sponsoring company or organization wished suppressed. Respondents were randomly assigned to one of four conditions: working for a public…