The marketisation of schools has emerged as a defining feature of the education landscape. While the role of principals and lead teachers in carrying out marketing work was investigated in the late 1990s, there has been scant evidence of how the people and practices of marketing in schools have evolved into the twenty-first century. Expanding on…

The purpose of this study was to examine the impact of instructional leadership on high school students' academic achievement in the Chinese context and to determine which specific instructional leadership dimensions have the most important role. The sample included 26 high schools with 26 principals and 4288 students in Shenyang, China. The…

This book focuses on the topic of the multiple-stakeholders that comprise the education community across the P-20 continuum. In various ways and forms, the authors of the chapters found within this book promote the importance of engaging with the diverse array of stakeholders in order to truly improve education in an increasingly interconnected…

How can public schools improve public relations strategies, particularly in communications between teachers and students? The purposes of this study were to investigate teacher leaders' perceptions of the use of humor in the high school classroom and discover how humor might bridge instruction to student learning and strengthen teacher-student…

Higher education curriculum is as varied as the institutions themselves. Familiarizing parents with college curriculum may assist them in their college students' selection and academic success. This article provides school administrators, teachers, counselors, public relations personnel, and college professors with examples of learning modes and…

This study examined the way performance accountability culture influenced the work of public high school principals. A qualitative multiple case study design was used to discover the way principals responded to, and coped with, performance accountability culture at the local level. Interviews of nine high school principals in the state of New…

Florida's decision to equate a GED to a high school diploma undermines the attempt of No Child Left Behind to close the achievement gap, while infringing on the public's trust. Public trust fosters a culture of systemic equity and social justice, which are necessary for academic excellence (Byrk & Schneider, 2003). Florida's code of ethics for…

High Point Regional High School may be the first high school in New Jersey, and possibly the nation, to offer programs that satisfy nearly all of the technology education content standards represented in "Standards for Technological Literacy: Content for the Study of Technology." The technology content standards were the school's…

The primary objective of this study was to examine revenue generation and resource allocation and deployment practices associated with the implementation of three smaller learning communities (SLC) project high schools in a single school district. The study used a variation of Levin and McEwan's (2001) ingredients approach. District- and…

One of the main goals as a secondary librarian has been to get every teacher to use the high school library. For years, various public relations activities, includes quarterly newsletters, distribution of lists of new books, handing out various lists of library materials asking teachers to provide displays in the library and sending lists of…

Canadians live in a world of mega-spin where public relations corporate lobbyists play an increasingly larger role in news-making. To resist this trend, I have studied political ideology to understand the relationship between corporate media and systems of social, economic, and political power, and their hegemonic function, and indicate the bias…

For more than 40 years, Penta Career Center in Perrysburg, Ohio, has successfully served thousands of high school students and adults from Northwest Ohio. Calling a converted 1949 United States Army Depot building home, Penta serves students from 16 surrounding school districts, and offers programs in six core areas: arts and communications;…

By examining data from interviews with students in the Upward Bound program (a federally sponsored program that provides academic support to students at risk who are preparing for college entrance), this study seeks to strengthen an understanding of the role of trust among urban youth at risk in the educational organizations that serve them. This…

Schools face major challenges today that have been created by reform initiatives and expectations from Florida and federal legislation. This article focuses on the impact of accountability mandates on student achievement through the responses of central Florida school administrators at the elementary, middle, and high school levels. They were…

The massive sex scandal that rocked the Roman Catholic Church raises a question as to whether Catholic identity remains an asset that the nation's 8,000 Catholic schools should continue to promote. This case study found that continuing to promote Catholic identity has had no adverse effect on recruitment and enrollment at four Omaha, Nebraska,…