Cultural diversity is a topic that has been taught across disciplines, but the pandemic has made it more difficult for universities and colleges to teach and discuss it when active interaction is limited in the classroom setting. The difficulties and challenges observed in communication courses, including advertising and public relations, brought…

The academic capitalization in higher education has aroused much public attention with its impact on every aspect of universities. To survive in the market, universities in Hong Kong have been striving to build desirable images among stakeholders in public communication. Drawing upon critical genre theory and the notion of interdiscursivity, this…

STEM-to-public science communication is recognized as an important skill, but a pedagogical framework for teaching these skills is lacking. Collaborating with safety and science communication experts, an intervention was developed in a health and safety course for chemical engineering students. Students attended three science communication…

Using crowdfunding as a source of research funding is becoming a more and more important part of the landscape of higher education institutions. The relevant literature indicates that the success of the entire initiative mainly depends on the initiator. Despite this, it is not clear what challenges are related to crowdfunding in research and what…

Public relations and strategic communication are offered in communication departments with a field of study largely geared toward professional communicators. The majors place a heavy emphasis on internships, which seem to be more competitive than ever. A class project can jumpstart students' preparation for entry-level positions in the industry by…

Higher education (HIED) presidents face a wide variety of competing demands and pressures. High emotional intelligence (EI) has been found to be effective in good leadership, but few studies exist which examine HIED presidents' EI. This quantitative growth model study attempted to expand the understanding of EI and its source of change among HIED…

This study purposed to understand the essence of crisis in higher education and to guide educational leaders on pre-crisis strategies to lessen the damage if a crisis were to occur. Additionally, this study sought to make an easier transition for post-crisis management and maintain positive relations with stakeholders and the community. Crises in…

Professional learning is complex and is the result of a mix of experiences made in academic and workplace settings. An interesting step in the learning trajectories of professionals is represented by internship. Interns have to engage in boundary crossing when connecting academic learning with professional practices. An interesting issue to…

Among the challenges faced by work-integrated learning (WIL) educators, recruiting, selecting, and retaining outside organizations as 'clients' or 'community partners' to work with students looms large. The gap between classroom needs and professional practice often leads to a tangle of unrealistic expectations. These challenges grow even more…

Reliability of Google Scholar (GS), Scopus, and Web of Science (WoS) is examined using publications and citations of 186 scholars in 14 U.S. advertising and public relations (ADPR) programs. Career duration is controlled, and an integrated impact (II) index is proposed as a practical solution. Results suggest there are trade-offs between the…

In this HEPI debate paper on the media and higher education, Rosemary Bennett provides a commentary on the interaction of the two sectors and proposes ideas on how universities might best engage with journalists to promote themselves and their research. [Foreword by Adam Tickell.]

In this paper, we engage with five Swedish universities' discursive articulation of, and responses to, an alleged post-truth crisis in communication, aimed at the public. Taking discourse theory as our point of departure, the aim is to analyse how universities are trying to maintain or restore trustworthiness against a backdrop of problems with…

The rapid growth of social media popularity and consequently social media marketing is creating a challenge in terms of the appropriate teaching strategy. Advances in technology are racing ahead of clear terminology. The definitions of Public Relations (PR) and Advertising are being widened to encompass more digital activities and this turf war is…

We investigated how to improve PSC at a large, public university with high research activity by examining scientists' interest and enjoyment in PSC, their perceived aptitude of PSC skills, the channels they use for PSC, their reasons for choosing to participate in PSC, and the tools they need to engage effectively. We conducted a case study and…

This article addresses the current situation regarding the reputation of higher education organisations (HEOs) within the setting of social networking sites (SNSs). First, the recent literature contained in the Web of Science database will be deconstructed, in order to explain the key concepts as well as the relationship that exists between…