The learning outcomes concerning the characteristics of persuasive communication are specified within Turkish curriculum from 4th grade onward. Depending on the field and purpose, persuasive communication exhibits different characteristics. Turkish language education program addresses such general characteristics of media texts as cultural…

The marketisation of schools has emerged as a defining feature of the education landscape. While the role of principals and lead teachers in carrying out marketing work was investigated in the late 1990s, there has been scant evidence of how the people and practices of marketing in schools have evolved into the twenty-first century. Expanding on…

The purpose of this study was to examine the impact of instructional leadership on high school students' academic achievement in the Chinese context and to determine which specific instructional leadership dimensions have the most important role. The sample included 26 high schools with 26 principals and 4288 students in Shenyang, China. The…

There seems to be a gap in the literature on educational management that focuses on school image and its assessment. This paper addresses this issue by reviewing the state of the art regarding school image and communication with the public. School image can be defined as the overall impression and mosaic synthesised from numerous impressions of…

This book focuses on the topic of the multiple-stakeholders that comprise the education community across the P-20 continuum. In various ways and forms, the authors of the chapters found within this book promote the importance of engaging with the diverse array of stakeholders in order to truly improve education in an increasingly interconnected…

The current study examined how public relations specialists within school systems are developing, implementing, and revising their communication crisis plans in an effort to fully engage all key stakeholders. Four research questions and two hypotheses were posed. Members from a state public relations association for schools were asked to…

This study examines factors such as academic preparation, socioeconomic status, faculty/student relationships and extracurricular activities in different colleges at a public research university. The goal of this study is to begin to understand the cultures of different broad academic disciplinary areas where students may study advertising and…

Metaphors play a powerful role in arguments about education. It is common to say schools are broken, and that the school system is failing. Here I take the metaphor seriously and briefly review an historical episode where airplanes failed seemingly for no reason at the dawn of the jet age. The responses to these failures at first with public…

This article reports and reflects on the design and use of the board game KEEP COOL on climate change. The game covers and integrates central biophysical, economic, and political aspects of the issue. By using a board game as common language between students and scientists from different scientific cultures, knowledge of different disciplines can…

How can public schools improve public relations strategies, particularly in communications between teachers and students? The purposes of this study were to investigate teacher leaders' perceptions of the use of humor in the high school classroom and discover how humor might bridge instruction to student learning and strengthen teacher-student…

In this paper we describe some of the complexities involved in the construction of a sample of "ordinary" schools. We outline the policy context in England that produces pressures to resist "ordinariness". The paper then explores two theoretical tools, fabrication and rhetoric, that are deployed in an analysis of some key…

This article presents a transcript of a recent interview with Jana Frieler, 2010-2011 president of the National Association of Secondary School Principals (NASSP). Ms. Frieler has been in education for 26 years, 16 of those in administration. For the past 6 years, she has been with the Cherry Creek School District, most recently as principal of…

This study examined the way performance accountability culture influenced the work of public high school principals. A qualitative multiple case study design was used to discover the way principals responded to, and coped with, performance accountability culture at the local level. Interviews of nine high school principals in the state of New…

Across the USA, technology education has faced many challenges over the past several decades. Educational changes and reform at all levels seem to have had a positive effect on the required classes or "core" courses. As a result, "elective" courses seem to be delegated to a secondary role in a student's education. In…

For more than 40 years, Penta Career Center in Perrysburg, Ohio, has successfully served thousands of high school students and adults from Northwest Ohio. Calling a converted 1949 United States Army Depot building home, Penta serves students from 16 surrounding school districts, and offers programs in six core areas: arts and communications;…