This chapter describes the historical context of community college mission statements and proposes that these texts serve three functions: public relations, management, and sensemaking.

Building on the inaugural survey conducted three years prior, the 2015 CASE Community College Alumni Relations survey collected additional insightful data on staffing, structure, communications, engagement, and fundraising. This white paper features key data on alumni relations programs at community colleges across the United States. The paper…

This study aimed to evaluate the Public Relations and Publicity associate degree distance program available to students through Open Education Faculty at Anadolu University, Turkey. The study used Erden's (1998) component-oriented model and a convergent mixed methods design employing an online questionnaire form. The study population included…

In this article the authors provide an overview of the concept of a digital branch library and the manner in which it can be used to enhance academic library community engagement. As the front door to the branch, the library's Website is key to going beyond service provision toward sustaining relationships with faculty, students, staff, and…

Numerous studies warn community colleges about a growing shortage of available presidents in the coming decade (Duree, 2007). The American Council on Education pointed to this problem in a 2012 American College President Study that found 51 percent of presidents in 2011 were 61 to 70 years old, up from 37 percent only five years prior. Eddy (2012)…

The purpose of this study was to examine how community college presidents successfully work with and through the media to advance their institutions. Four successful cases were studied. These success stories came from the list of Paragon Award winners selected annually by the National Council of Marketing and Public Relations (NCMPR) and be cross…

This book focuses on the topic of the multiple-stakeholders that comprise the education community across the P-20 continuum. In various ways and forms, the authors of the chapters found within this book promote the importance of engaging with the diverse array of stakeholders in order to truly improve education in an increasingly interconnected…

Kelly (1991, 1998) theoretically grounded fundraising within the paradigm of public relations. The Internet can potentially help nonprofit organizations boost their volunteer, donor, and fundraising opportunities through effective website management (Kang & Norton, 2004). The work of Kent and Taylor (1998, 2002) and others provides fertile…

In 2011, CASE founded the Center for Community College Advancement to provide training and resources to help community colleges build and sustain effective fundraising, alumni relations and communications and marketing programs. This white paper summarizes the results of a groundbreaking survey on alumni relations programs at community colleges…

Recruiters and marketers within the Alabama Community College System are tasked with increasing enrollment at their institutions. The methods of accomplishing this goal include traditional strategies as well as new and emerging ones. Unlike personnel at other institutions of higher learning, however, community college recruiters and marketers have…

This study evaluates whether or not community college libraries have in place the characteristics necessary to develop digital branch libraries to meet the expanding and changing needs of their publics. Using Hon and Grunig's (1999) relationship building criteria as a framework, 98 community college library websites were analyzed to determine…

Community colleges are often viewed as the gateway to higher education as well as institutions that can rapidly prepare students to enter the workforce. Yet, in spite of widespread acclaim for their effectiveness and success, community colleges have done very little to garner volunteer and financial support from their alumni. Admittedly, many…

The literature describes various approaches that community colleges use to achieve institutional effectiveness; however there is no information about how Hispanic Serving Institutions (HSIs) go about this process. The purpose of this article is to review some principles and processes of accountability and to describe the strategic review and…

For the last few years, Georgia State University has taken steps toward becoming a more traditional college instead of a commuter school. It bought two Atlanta hotels to be used as residence halls, started a football team, and is building townhouses for Greek fraternities and sororities. "When alumni come back to campus, they are shocked at…

This descriptive study surveyed current, lapsed, and major gift donors to explore the impact of college communications on donors' decisions to contribute to the college, the likelihood of donor financial support for various college projects, and the philanthropic motivation profiles of the donors of a midsized, multicampus community college in…