This study aims to assess the implementation of smart campus and the students' learning engagement at Zhongshan College, China. A well-structured questionnaire was developed, and information was collected from 277 students and 377 teachers. The results indicate that both groups of respondents highly agree on the construction levels of the smart…

With the booming of Chinese internet corporations, various wrongdoings have been frequently exposed to the public, which damages their corporate image. To face the challenge, these companies usually resort to apologies for image restoration. This study investigates how apology strategies are employed by Chinese internet corporations to restore…

Many critics view "deontology" (focusing largely on the merits of an action itself) and "utilitarianism" (evaluation of an action based on its projected consequences) as rival approaches to ethical decision making. This survey of public relations students at three universities in the United States and one each in Hong Kong and…

The purpose of this study was to examine the impact of instructional leadership on high school students' academic achievement in the Chinese context and to determine which specific instructional leadership dimensions have the most important role. The sample included 26 high schools with 26 principals and 4288 students in Shenyang, China. The…

This case study describes funding, capital management, and public relations of the University of Houston and its implications for Chinese universities.

Good alumni relations are key to universities and colleges winning support from their graduates. With reference to social capital theory, an important problem in establishing strong alumni relations is how to turn alumni resources, an important university social network, into productive, public, and abundant capital. Based on the established…

As one of the top U.S. choices for international students, the University of Illinois at Urbana-Champaign has a solid reputation in China and a history of educating Chinese students that goes back more than a century. But the university did not realize until last June that its nickname in China is the "Cornfield Ivy" and that Chinese…

Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes, and practices of risky sexual behavior. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus 1 campaign intervention strategy is to train credible community leaders to discuss these issues in everyday…

This is a documentary study of education abroad policy in the People's Republic of China (PRC) between 1978 and 2009. By examining the dynamics underpinning the PRC state's efforts to shape the flow of Chinese students and scholars from and into China, this article reveals the major strategies that have enabled education abroad to become a source…

Surveys 43 female practitioners (mostly youthful) in 4 Chinese cities. Reports substantial career advancement for females but some stereotyping by male colleagues. Notes that guest relations took much of respondents' time. Concludes that practitioners appeared to behave as technicians but think somewhat as managers when handling guest relations.…

Deals with public relations education in the People's Republic of China. Discusses historical precedents, the evolution of this new field, public relations curricula, problems and challenges, and needs and considerations. (SR)

The International Communication, Part 1 section of the Proceedings contains the following 9 papers: "Chilean Conversations: On-line Forum Participants Discuss the Detention of Augusto Pinochet" (Eliza Tanner); "Media of the World and World of the Media: A Crossnational Study of the Ranking of the 'Top 10 World Events' from 1988 to…

The Public Relations section of the Proceedings contains the following 8 papers: "The Cultural Competence Spiral: An Assessment and Profile of U.S. Public Relations Practitioners' Preparation for International Assignments" (Alan R. Freitag); "Trust, Communication, and Quality Relationships in the Workplace: Comparing Views of CEOs…

Public relations is a basic function of a modern school's management, while external public relationship is a basic principle and component of it. To develop a school's public relationship, efforts should focus on its key publics, strengthening its coordination and communication with governments, education departments, and local communities.…

The International Communication, Part 2 section of the Proceedings contains the following 8 papers: "Split Images: Arab and Asian Political Leaders' Portraits in Major U.S. News Magazines" (Hye-Kyeong Pae); "Public Relations Functions and Models: U.S. Practitioners in International Assignments" (Alan R. Freitag); "The…