Two business communication faculty share the story of teaching a 780-person business writing class. The article discusses the challenges of teaching such a large writing class. Challenges ranged from adopting a hybrid course model to hiring adjunct faculty for help with the task of grading. The article offers lessons learned, and recommends that…

While institutions do not often have a hook as compelling as an eagerly awaited movie, great content is critical for media relations success--and coupling it with the right distribution channel can ensure the story finds the right audience. Even better, retooling it for several media platforms can extend the life and reach of a story. The changes…

At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…

Realists recognize reorganizations for what they are: opportunities to do things better--to change business as usual to reflect best practices, new tools and technologies, and current challenges in the marketplace. At educational institutions, perhaps no area is as sensitive to those shifts as communications and marketing offices. The advances in…

Most colleges and universities that launch into social media do so by dipping one toe in the water rather than swan diving into the deep end. And while many people define "social media" as Facebook and perhaps Twitter, the term actually encompasses everything from blogs to photo- and video-sharing sites to LinkedIn to any of dozens of…

This summary documents five conferences, held throughout Massachusetts for leaders in business and education, to increase their awareness of industry-education partnerships and to provide them with information on how to initiate, organize, and sustain partnerships. Section 1 highlights keynote addresses by five educators and five businesspeople…

The Annual Report is a critical document in charter school accountability; it is intended to be a clear, concise report regarding school performance and its success in meeting Accountability Plan goals. The formatting for each school's report may be unique; however, there are required elements set forth in this document that must be included in…

Provides historical information on the factors that contributed to the views of women and their roles in the post World War II era. Focuses on the four techniques for using promotional literature to refashion the images of three Massachusetts colleges: Mount Holyoke, Smith, and Wellesley. (CMK)

Reports on a study of factors perceived by faculty from 15 Massachusetts community colleges as having the most effect on college image and of faculty roles in image-enhancing activities. Finds faculty in agreement that high-quality, well-designed academic programs, plus good student-faculty relationships, enhance the external image of the college.…

A 62-mile relay run from the campus of Southeastern Massachusetts University to a rally at the State House in Boston was the culmination of a grassroots effort to counteract state funding cuts that would have forced a layoff of 100 employees and reduced the next entering class by half. (MLW)

According to James Robertson, the managing director of Step Two Designs, a content management consultancy, "A content management system supports the creation, management, distribution, publishing, and discovery of corporate information. It covers the complete lifecycle of the pages of one's site, from providing simple tools to create the…

The second annual progress report of the Massachusetts Occupational Information System (MOIS) describes the activities and strategies of the MOIS in 1977. The report is divided into seven sections. The Administrative and Organizational Information section considers the highlights of the year, contains a chart illustrating the growth of the system,…

This paper is designed to assist intramural administrative personnel in the development of summer school programs. The text focuses on the summer school intramural program developed at the University of Massachusetts, Amherst. The topical areas covered include (a) program history, (b) staffing, (c) facilities and equipment, (d) scheduling, (e)…

Describes efforts by the Lawrence (Massachusetts) Public Library to expand their services and use of their facilities to the minority groups in the community. Topics discussed include use of library space for community college classes; literacy programs, including English as a Second Language (ESL); adult basic education; and videocassettes. (LRW)

This procedural guide is designed for program operators and service providers who are cognizant of the potential advantages of articulation and are interested in beginning or expanding articulation efforts. The guide's first section explains the various forms of articulation and reviews briefly benefits and barriers. Other sections introduce the…