A recent (2017) study of the United States Bureau of Labor Statistics indicates that the unemployment rate for 20-24-year-olds, the age when many graduate from university and enter the workforce, is nearly twice that of all other age groups. The startling statistic suggests that more can be done to better prepare undergraduates for the workplace.…

The purpose of this article is to describe and encourage an approach to a public relations course that can be applied to any discipline. Grounded in the experiential learning theory, students prepare for 16 weeks to present an issue-based campaign to a targeted, live audience at an oncampus venue. Using the course textbook and required readings as…

A recent (2015) study conducted by the Society of Human Resource Managers concluded that nearly half of US employers, across industries, believe recent college graduates to be lacking in requisite competencies for communication, broadly, and writing, in particular. This paper describes an advanced writing course in public relations that seeks to…

The construction of a successful online collaboration between distinct cultural groups requires an informed cultural awareness. This is the exploration of such an online collaboration between American and Turkish Students. The focus of the shared student interaction was the concept of corporate social responsibility. As the concept is enacted…

This policy study critically compares two different efforts to implement an accountability system in the New York City public schools. In 1971, the New York City Board of Education contracted with the Educational Testing Service (ETS), which created a lengthy accountability plan for the district. Fitful maneuvers to execute the ETS plan fizzled…

In the mad dash to complete the plethora of projects that lead up to the public launch of a campaign, it would be easy to start thinking of the kickoff as a goal in itself, but it's merely a mile marker in the marathon of a fundraising campaign that may last five to 10 years. Given that only a fraction of an institution's constituents may attend a…

This two-part quantitative study expanded our understanding of school PR personnel in public school districts, particularly those who worked during the 2009-2012 budget years. Four cultural changes have redefined the paradigm of public education and served as a springboard for this study: technology-enhanced communications information retrieval,…

Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…

At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…

This white paper reports on a study exploring the views of chief fundraising executives at private colleges and universities about the relationship between public relations and fundraising. The research focused on how fundraising executives define public relations and use public relations tactics and strategies within their institutions'…

Realists recognize reorganizations for what they are: opportunities to do things better--to change business as usual to reflect best practices, new tools and technologies, and current challenges in the marketplace. At educational institutions, perhaps no area is as sensitive to those shifts as communications and marketing offices. The advances in…

It's official: Online social networking is mainstream. Once the domain of teenagers and techno-geeks, sites like Facebook, LinkedIn, MySpace, and Twitter are rapidly gaining popularity with the multi-aged masses. Last year, in fact, Facebook reported its fastest growing demographic was those 25 years and older. There's no question that this new…

Despite their apparent popularity among those seeking degrees and credentials, today's colleges and universities face several interrelated public criticisms and concerns. When these competing concerns about student success, productivity, cost, and educational effectiveness all collide at the campus level, they create an array of campus tensions…

In the latest disclosure about the education department's public relations efforts, the conservative commentator Armstrong Williams acknowledged that he had accepted some $240,000 in federal money for ads on his syndicated television show and for other help in promoting the No Child Left Behind Act in various forums. Williams was a subcontractor…

New York--You Can Read, the state's adult literacy project, was developed to accomplish the following: (1) produce a focused adult literacy public awareness campaign in coordination with national and statewide literacy efforts; (2) increase the public's knowledge of adult illiteracy; (3) improve the promotion and marketing capabilities of local…